YouTube Description Template: Tips to get more views on your channel
October 28, 2020 | 0 min read
As per statistics, YouTube has over 2 billion active users who log-in to their accounts each month. The creativity of people on YouTube knows no bounds. With more and more YouTubers surfacing off late, it is now becoming even more difficult for the content creators to strategize the right content that really entertains the viewers. Videos on YouTube are not only for entertainment, the videos are also uploaded in order to educate the masses; be it from brands about their products or from the creators for purposes of their own.
There is immense effort put in by the content creators to hit their targets and entertain the viewers, however, there undoubtedly exists a gap in YouTube marketing. Marketers, influencers, brands, businesses and hosts often forget or undermine the value of a YouTube description. There is so much focus on creating the best video with the best editing and best visuals that creators often tend to ignore the YouTube description.
So, coming to the point, why does the YouTube description matter so much and what can you accomplish with an optimal description?
It is true for a fact that YouTube is for videos. People visit YouTube not to read but to watch.
However, it is the text in the description that can get people to land on the video or watch the video; hence, YouTube description is a highly influential factor to make a viewer watch your video against others.
While a Youtube thumbnail or an interesting icon can get fans to follow you or get them interested in your account, but, what makes them click on your videos is your description. A YouTube description briefly describes your video, explains what the video is about, and encourages the users to watch what’s in store for them.
Apart from just encouraging people to watch the videos, the description on Youtube also works in various other ways. If your Youtube description is optimized for search, it can also help your video rank on search engines as well as on YouTube’s search results. This, in turn, obviously gets more clicks on your channel, your video, getting the video more views; and potentially, getting your channel more subscribers.
Besides, the description also is a place where you can enter links to third-party sites and landing pages where you’d want your users to be. Influencers use this space to place affiliate links of brands against commissions. By optimising your youtube description boxes, you can make your youtube channel more user-friendly, search-friendly, interesting, curiosity invoking and all in all – more popular.
So, What Would Be The Best YouTube Description Template for Your Channel?
Talking about descriptions and the best youtube description, let us understand that a description is not only the one you add to your video, but also to your channel. Hence, descriptions are of two types: Channel youtube description and Video youtube description.
The ideal YouTube channel description
To be able to match with the general vibe of the most viewers on your YouTube channel, it would be best to keep your YouTube Channel description friendly and brief. The point is to be interesting, engaging, and not boring. Type as though you are talking to your friends about your channel, what do you have to offer; just show off yourself, let your energy rub on your viewers. Also, the description space can be used to link your other Social Media platforms of yours.
The ideal Youtube channel description
Video descriptions are not as straightforward as channel descriptions. Video descriptions would typically be longer than your channel description because they have a lot to cover. While there cannot be one specific formula or script to follow for your youtube video description, here are some things that you should try and include:
- About your video in some brief sentences so the viewers know what they should expect from the video
- Use keywords that can help your video appear in search results on search engines and youtube alike
- Share other relevant links that could be further visited by the viewer after finishing your video
- Include links to your other social platforms; just like the channel description space
Essentially, the youtube description space should act like a click-bait for your viewers.
Besides what has already been mentioned, there is one important thing that needs to be included in your youtube description spaces. We kept this for the last so to make sure it stays with you as a goodbye note!
Call-to-Action. Don’t ever ignore the need of having a CTA in your descriptions. You can add the call-to-action either at the end of the beginning (preferably the end) of the videos to make sure you keep your viewers still interested and engaged. The call to action could be some relevant information, giveaway competition, and other similar concepts that lure the users. Also, a CTA ideally should involve a link to land them on another page. This can also work in your favor as a revenue model in the longer run.
All in all, your youtube descriptions are of paramount importance and you should ensure that you do put some of your efforts in the descriptions; necessarily not as much as goes in the videos. Your youtube videos and your descriptions can work in harmony to get you tons of visibility, capture viewer interest, boost the follower count and eventually even earn revenues by including affiliate brand links. Do not be random with your descriptions, strategize them like your videos and ensure to use language that is in the same tone of your majority viewer base.
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