Design

The history of the iconic logo – Pepsi

October 29, 2020 | 0 min read

Glorify

The company carries a rich Pepsi logo history that would probably thrill you. Pepsi in itself has been/is a huge name and was launched by its founder Caleb D. Bradham in 1898. Earlier the drink was referred to as “Brad’s drink” which was rebranded to the drink we know today. It was concocted by the pharmacist with a mix of oils, vanilla, and kola nut extract. It was served in a soda fountain of the Bradham Drug Company.

The history of the iconic logo pepsi

The Pepsi logo has a history of its own and we are here to explain them. Let’s cover the basics by knowing the facts below: 

The Designers

The Pepsi logo has undergone a lot of changes in terms of its design and below are the people who influenced these designs in major ways. 

The designers

Caleb Bradham

Rebranding the logo of Brad’s Drink in 1898 has stories behind them and some say it is a portmanteau of the words pepsin and cola. But, the official website of the company says that the pharmacist got the name “Pep Kola” from a competing brand which was later changed to the name we know today.

Caleb Bradham

He then paired a new script logo himself that may look similar to other brands you know. The script had similarities with the wordmark of Coca-Cola whose logo was inspired by the Spencerian script. 

Like any other entrepreneur, this small-town inventor had a knack for creating DIY logos

Arnell Group

He designed the Pepsi globe that became a polarizing topic in the industry. Few called it “nonsensical”, while the others claimed it to be a clever move. Say what so ever, it created a mark in the Pepsi logo history.

The company was closed down in the year 2013 after almost 30 years of operations.

arnell group

Gerard Huerta

He specializes in typography, branding, and illustration and is the creator of the current Pepsi logo. This contemporary designer has worked with numerous big brands like Conde Nast, HBO, Bob Dylan, Adweek, Swiss Army Brands, and Calvin Klein.

Huerta took inspiration from the drink’s sleek packaging for redesigning the logo.

GerardHuertaFeatured

The Theory

  • Is dead?

Yes, you read that right. Consumers allegedly found this cryptic message in most of the brand Pepsi logos when the wordmark was read upside down it said, “isded”. Who was dead? What did it mean?
The internet regardless of the situation responded by discovering memes. To date, this logo is considered to be the most popular hidden symbol in brand logos.

isdead
  • 1, 2, 3, Smile

The Pepsi globe logo that we have now is said to resemble a grin that makes the audiences connect to the drink with happy times and celebrations and is successful in drawing eyes to itself. There are other brands too that use this smiley face as a welcoming emotion in their logo like, Amazon, Argos, and Crayola among others.

1 , 2, 3 smile
  • The shockingly true story

The magnetic field, innovation, the golden rectangle is said to be represented through this new globe design. How do they connect to the fizzy drink? The company was said to redesign in a document people describe as “Da Vinci-esque.” The Arnell Group created a 27 pages long design document that was strategically crafted to become viral and it worked. The Media outlets published various stories concerning the new globe and that Pepsi reportedly paid the Group a million dollars for its redesign.

history

Timeline of the history of the iconic logo – Pepsi

Let’s now discuss the history of the Pepsi Logo-

1898

The first logo of the drink was a spikey script wordmark that was designed by Caleb Bradham. The Pepsi logo was said to be hard to read as the glyphs had thin strokes and the space was small. 

Those days hand-drawn logos were back and the brand’s competitor, Coca-Cola, got its logo through a DIY process from Frank M. Robinson who was the bookkeeper of the inventor.

1898

1905

The brand eventually revised the design with broader strokes and the spike details were removed that made the design simpler and adaptive. 

1905

The edge of the letter C was hung dramatically as it added a dramatic flair to the design. 

1906

1940

The letters P and C got separate glyphs that resulted in refined typography. This font combination created a good contrast between the script and sans serif fonts.

1940

1950

Now, Pepsi’s wordmark was no longer alone and the brand released a bottle cap logo. This served as a frame for the wordmark making it pop out even more. The illustration featured a new addition to the brand’s color scheme creating a lively design for the company. 

The inclusivity was brought after the second world war as the brand’s efforts to connect to their country’s audience and world events.

1950

1962

The world now bid adieu to the “cola” in the Pepsi wordmark and continues the same. 

The 1962 version was an eye-catching stamp symbol that adapted well and was easily incorporated in digital ads or on the printed label material. The logo was much readable now. 

1962

1973

The brand finally decided to omit the decorative border of the Pepsi logo. This gave way to the orb figure called the globe. 

1991

The Pepsi logo redesign had a sporty feel to it and the Pepsi wordmark was taken out of the globe for good. The italicized text now was placed atop of the globe with a bold red line that added emphasis to the symbol.  

1991

1998

To mark the company’s first century, a new logo was released with visual depth to it that caught the attention of audiences. 

1998

2003

The brand improved the depth by featuring new details that included the water droplets on the globe. Now, the globe was put atop the text that carried a lot of era-appropriate influences like the 3D and futuristic styles. 

2003

2008 to present day

The Pepsi logo now adapted a flat design movement from the 3D inspired design. Big brands like Google and BMW have redesigned their logo to create a crisp graphic mark.

The Pepsi logo design now was designed by the Arnell Group while the typography is the work by Gerard Huerta called Pepsi Light.

2008-to-present-day

The Pepsi logo is seen as more legible and readable after going for a clean, two-dimensional logo and became more screen-friendly. 

This Pepsi logo shows that the brand is not afraid to adapt and reinvent their look when the situation comes. 

The history of Pepsi logo FAQs

1) What does the Pepsi logo say?

Pepsi unveiled its new bottle cap that featured the script surrounded by red and blue colors on a white background and was recognized with its script. The cap logo was meant to show U.S. patriotism.

2) Which came first, Pepsi or Coke?

With a few years of difference, Coke came before Pepsi. Dr. John S. Pemberton invented Coca-Cola in 1886 while Pepsi did in the year 1893.

3) What does Pepsi mean?

The word ‘Pepsi’ means indigestion. It comes from the root word dyspepsia.

The word ‘Pepsi’ means indigestion. It comes from the root word dyspepsia.

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