Design

Standard Banner Sizes List Which Is Effective For Your Brand

December 3, 2020 | 0 min read

Glorify Team

When you’re doing digital advertising, size is important. 

It’s important to know the banner ads, which produce the most views, visits, and purchases if you invest funds into Google ads. Display advertisements are shown on non-search engine websites to various individuals. 

They strive to increase brand recognition in various forums, news outlets, and specialized internet sites by targeting a bigger audience. They can also be used to boost transactions for targeted marketing uses simultaneously. 

banner ad sizes

Google Ads are available in various sizes, so it is vital to determine how to correctly customize them to achieve the desired goal.

Sadly, one of the major failures of digital marketing is to have a misconception of banner ad sizes. This error could also take a significant amount of money. 

However, this must not be the situation. 

Glorify has therefore presented this article to help you understand the ideal size of the banner, which can help you to optimize your advertising effectively.

What are the basic banner ad sizes which are the most popular and also used widely:

  • Square – 250 x 250
  • Small Square – 200 x 200
  • Banner – 468 x 60
  • Leaderboard – 728 x 90
  • Inline Rectangle – 300 x 250
  • Large Rectangle – 336 x 280
  • Skyscraper – 120 x 600
  • Wide Skyscraper – 160 x 600
  • Half-Page Ad – 300 x 600
  • Large Leaderboard – 970 x 90

Effective Banner Ad Sizes 

These are the most popular ad sizes, according to Google, that one should take into account. Besides, we have prepared a list of the best-developed banner ad sizes so that one can have the information to try out things:

1. Medium rectangle (300×250 ad size) 

This kind of banner ad is the most compact of all the choices so that it doesn’t clutter on a web page. It works great if it is included in text material or at the end of a post. Due to the small size, it’s ideally shown by brands, who are easy. At the same time, when you start with display ads it’s a great choice.

Medium rectangle banner ad size

2. Large rectangle (336×280 ad size)

Although this ad banner doesn’t get as many engagements as the first, it remains a common advertising choice. As the medium rectangle is identical, it is best positioned inside the text or at the ending of a message. Since it is much larger than the ad size of a 300×250, it implies more ad inventory is available.

Large rectangle ad size

3. Leaderboard (728×90 ad size)

This banner ad form is named as it is typically seen at the top of the website. You should select this if you want your advertisement to be seen by a wide range of people. Further, you can raise your ad money when text and picture promotions are activated since you have much more stocks for advertising. Google recommends utilizing this banner ad size on forum web pages.

Leaderboard banner ad size

4. Half-page or large skyscraper (300×600 ad size)

Unlike its name, the dimensions of this kind of banner ad do not make half of a page. Even then, as compared to the broad banner sizes, it needs the least space. This means people have far more scope as a marketer to get their advertising heard.

Half-page banner ad sizes

5. Mobile leaderboard (320×50 ad size)

This ad layout is optimized for mobile phones, as you can see from the title. Although it is one of the smallest possible mobile banner sizes, it certainly should be used to optimize views and boost CTRs on mobile devices. 

Mobile leaderboard banner ad sizes

 Why Google Ads Dimensions Are Important?

For diverse reasons and use cases, the display ad sizes have been created. Effectively, a banner ad’s size will influence whether or not a viewer notices it. Although the variations in size aren’t that big, the impact can create a big change.  At the end of the day, the aim is not just to advertise, but instead to get viewers clicking it and then turn visitors into sales.  This is where ad sizes of banners are useful. Designers need to choose the best banner size ad for their advertising company so that the campaign can optimize and have the maximum reach.

standard banner ad sizes

Fortunately, in this article, we will give you a basic framework. Which indicates you can concentrate on designing graphics that can yield results. But please note that the effectiveness of a publicity campaign is not assured by a single banner size, but it’s certainly plenty more, to begin with.

Lastly,

These high-performance sizes are just the initial factor in the production of banner advertising. 

The other things to be taken into account are: 

  • The edit you use on the banners; 
  • The colors; 
  • The CTA; 
  • The design. 

Only choose these five dimensions at first to begin with banner ads.   Do a few specific A / B experiments to find out the ideal size for the market you are aiming for. Something which works perfectly. 

In the comment section below, let us know what best practices you use when designing banner ads.

Standard Banner Ad Sizes FAQs

1. How are the correct banner sizes designed?

It is essential to recognize the ad inventory to create the best banner sizes. Media companies pick the ad size banner they want to display. In reality, you restrict the extent of your advertising campaigns if you select incorrect banner-sizes.

2. What is the objective of a banner? 

A banner assists you to get publicity. It’s essentially a concept, text, and picture combination of materials and is typically placed in a prominent open area or online spaces for the promotion or distribution of brand recognition at business meetings, including job fairs and exhibitions.

3. What is the strongest file format for a banner? 

Depending on its architecture, select the appropriate file format for your web banner. If there are any pictures of your banner, go for a PNG. A JPG file performs best if your banner contains images. A GIF normally does the work for animated banners.

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