Smashing eCommerce Trends of 2020
October 30, 2020 | 0 min read
Future-proof your retail strategy with the biggest trends taking over the world of eCommerce.
E-commerce industries have been at their peak in this era. It’s a boon to us as to how this whole industry works and functions for our welfare. The trends and the features in this industry change from time to time. As the different multinational companies explore retail and technology to give the best to their customers and business partners. Even in the middle of a global pandemic, the e-commerce division has worked efficiently and accurately yielding huge profits. It’s on the pathway of acceleration for the least to say!
With new features of streaming live or showcasing one’s products just by sitting at home, we get an idea of how the internal businesses have changed according to the current situations. Features like Facebook shops and Instagram stores have actually helped and benefited a lot of sellers as well as buyers in recent times. More than a trend, e-commerce is turning into a necessity for small as well as large scale manufacturers.
To understand these new customizations of the e-commerce department, Glorify brings you 7 roundups of successful eCommerce trends for 2020-
1. Facebook and Instagram Shops
Amidst the situation of quarantining Facebook declared its new feature to create a space of its own in the eCommerce world, by creating Facebook shops. It’s a more simplified yet effective version of an online store that works with the aid of Facebook or Instagram apps.
The best part about this app is that it is developed in such a manner that it can perform in any given platform on any device. It’s that user friendly. All you need to do is to only customize the app according to your desired results, like the colors, layout, templates, titles or themes can be adjusted according to your need. It will create a specialized shop for your own personal use and will also create an online presence for your business.
Instagram templates can attract more future customers as they look extremely quirky yet give out a serious brand image of your product. If you are new to the term Instagram Templates don not forget to check out the designer-generated Instagram templates that help take your e-commerce business to another level!
2. Offline to Online
Who could have ever imagined till this year that the eCommerce industry would take such a big leap and progress to this extent that, right now it’s the only prevalent industry working and making profits more than any other industry! Digital shops have given-in a lot of encouragement to the small-scale traders and provided them with the best results.
Ecommerce proved to be the most convenient and accurate way to either perform a business or get a transaction to a business for certain goods or services. People are rapidly shifting from offline to online stores. Not only the traders but their clients too. Brand marketing is done in an appropriate manner and also the sales reach has increased. It’s super convenient and easy to perform and in addition, brands have also started events like live streams and live events or fashion shows to fulfill the void of in-person, one to one connection between the brands and their clients
3. Video Content Boosting Conversion
Due to the online presence of most of the services or products, the clients often look at the reviews before purchasing anything. As per the research, 62% of the customers watch or read product reviews before making any purchase,, and 84% of the people get convinced by watching a brand’s product video. A lot of buzz goes around with videos like unboxing and review related video content. People find it feasible to watch and buy before investing in something.
That’s why a lot of brands have lately started venturing to duo lingo promotional videos for their customers from various regions. This kind of video content is very engaging and knowledgeable to watch.
4. Technology and eCommerce
It’s undeniable that we are seeing very functional products and features in 2020. The brands are getting smarter and are also working for better customer experience every time any old or new client reaches out to them. There are some of the technologies which aid the eCommerce world, which can bee is seen as follows:
There has been a sensation that voice tech would be the major help which we would be getting in the upcoming years. From google home to Amazon’s Echo to Apple’s homepod, voice technology and also voice inbuilt retail shopping would be a biggie in the coming years. One could shop online through the voice assistant, how cool would be that! It’s something on which we should keep our attention to keep up with!
Many areas of marketing and e-commerce have taken over the term Augmented Reality. Well, what does that mean? AR or VR gives the customer a real-life experience of visiting any store or shop by just sitting at their own house. It is the ability to enhance the virtual shopping experience of every individual. Due to the rapid changes economically and moreover environmentally, AR would be the perfect solution for giving the customers the best of the experience, which can be enjoyed by just sitting at their home or workplace. Let’s see how potential and capable these big brands are to actually execute something like that.
5. Diversity and Inclusion
All the brands should have a diverse and inclusive approach in their products. Also, the marketing techniques should be customized and diversified according to the product and region it is dealing with. The brands should break the generic image of a particular product and should brand and advertise the product or service in such a way that it shouldn’t look stereotypical rather than it should create some fresh perspective and uniqueness in the client’s mind regarding the product.
The diversity and variety of new ideas related to the brand’s image bring in a lot of effort and creativity but with that, it also creates a sense of relatability and homeliness towards the brand. This eventually increases the sales of the brand and creates a buzz in the market. Style and chicness of a brand are important but more important is when a brand imparts any strong and good message through its product. This creates a good social as well as a commercial image of the brand.
6. Sustainable eCommerce
The trend of eCommerce also brings in the concept that no matter how small or big the brand is it should be sustainable. The goods should be organic and high-quality to use and most importantly it should not be harming any of our ecological conditions. If all the companies start looking toward the direction of sustainability with profit earning, the worldwide issues would rapidly go down. It would also be for the benefit of customers as well as the company and essentially the environment. This incorporates all the facets of sustainability from the -collection of raw material to the delivery of the product. Everything should be eco-friendly with zero waste and 100% renewable energy. All these factors are very difficult to get but if one starts trying these things diligently then it would be not impossible to achieve sustainable eCommerce.
7. More Demand for Mobile Apps
At last, we have seen this in recent times that mobile applications tend to be more user-friendly than web browsers. The increased demand for mobile apps is because it is less time consuming and more efficient to use than any of the other platforms. As a result, all the big, as well as start-up brands, have started developing their mobile apps. It boasts an online engagement and sale percentage remarkably. The multinational companies have started developing their apps to run on various platforms like Android, iOS, Windows, and blackberry. These apps can work wherever you want at any desired time.
Looking for more tips and avenues to boost your e-commerce business? Do not forget to check out the designer-generated templates for e-commerce design needs on Glorify while you are at it!
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