All You Need To Know About A Monogram Logo Design: A Beginner’s Guide
November 23, 2020 | 0 min read
A monogram logo is one way of narrating a story alongside words and letters. This concept flourished in the fashion industry in the late 19th century. Fashion brands like Louis Vuitton, Chanel, Hewlett-Packard (HP), Life’s Good (LG), and Gucci have the most iconic monogram logo designs that have been in the market for decades and have worldwide recognition.
The most interesting thing about a monogram design is that they have sentimental values. The letters form memorable acronyms that connect deeper to the company name.
What is a monogram logo?
A monogram is a decorative design made by a combination of one to three letters resulting in a symbol. They are commonly used to represent the initials of a person or a business. The letters may also be combined with imagery to illustrate the concept of the brand.
Monograms are the oldest forms of identification that were used by the Ancient Greeks on coins representing different cities. They were often used by painters on their artwork and, by royal families who relied on them for distinction/to declare property and, for invitations for wedding.
Choosing monogram logos for a business
When one designs a logo one must work on one that would resonate with the target audience alongside the brand’s essence.
A monogram is a smart choice for companies with long or difficult to pronounce names and work well in the global market. They are easy to remember like LV instead of Louis Vuitton although it’s French and not everyone speaks French, it’s memorable.
Here is why you must choose a logotype:
Design tips for a Monogram logo
Listed below are a few tips to help you create your monogram logo:
A distinct typeface
This requires attentiveness towards the typeface you choose as monograms are all about letters. This makes it important to find a typeface that reflects the brand’s personality and the target audience too.
Before you start on your monogram design, ask the following questions to help you select the perfect typeface:
Once you have the answers to the questions you can start experimenting!
Are you planning on a fancy and elaborate look? If the answer is yes! try a script typeface. Classic? Consider using a serif.
If you’re adventurous, don’t be afraid to dabble in freehand or even explore other typefaces. One must step outside their comfort zone and experiment across the many options until you’re happy with the monogram.
Try mixing character features
Does your company have two or three-letters? If yes, try using a character feature.
For instance: Roger Federer – The famous professional tennis player used his brand features along with his first and last initials. Nonetheless, certain portions of these letters were missing resulting in our brains to complete the image of “RF.”
Speaking of which, single-letter monograms are the most challenging monogram logos to create. But, when created they could be the most powerful monograms to beat.
For instance: McDonald’s logo – The most iconic logos of all time. The designer Jim Schindler took the letter “M” to new heights with the famous “Golden Arches” who took on a standalone letter “M.”
The color of the monogram
The motto – Less is more, is quite important here. Using limited colors on the letters of your monogram stands strong.
Amongst all, the color black paired with white tends to be the most popular logo color of all, especially in the fashion industry as both talk of versatility and minimalism.
Mejuri – The jewelry brand opted for their letter “M” monogram enclosed in a circle in black. They also used a gold logo color variation for marketing materials.
The color Red and blue are often used whether on their own or in combinations. Red is said to evoke a feeling of power and excitement, whereas, blue communicates a sense of reliability and trust.
Most companies stick to one color with a letter(s) featured ornate or decorative. While others use two colors as primary colors for their brand that have a significance of who they are.
Shapes and layout
Along with letters shapes do play an important role in the overall design. A horizontal layout is the most common design with overlapping letters that fall into a rectangle shape. Fashion brands like Yves Saint Laurent stray away from this and choose to arrange their initials “YSL” to overlap in a vertical orientation.
Listed here are few layout options to choose from:
Interlocked: This is a versatile layout that is used across industries. It requires at least two letters to create.
Letter seal: This layout works for a more traditional brand in its professionality with some history behind it.
Mirrored or Flipped: This layout is quite eye-catching and most effective when done with two letters. It works well for brands in creative fields like interior decorators and design agencies.
Stacked: This tends to work well for an untraditional approach? It has a unique layout with two to four letters. It best works with a serif or sans-serif typeface or it may look cluttered when using a script typeface.
Informal: This layout works best to create a quirkier side for your brand’s personality. Mostly used for a blog or a casual clothing brand.
Monograms can be used on favicon images, pins, watermarks, stationery, badges, and more. They help tell a story and reveal the brand’s personality and make the brand recognizable.
They are the most sentimental choice in logo design and the best thing is that anyone can do it. It takes only a little imagination and knowledge of the creation.
Monogram Logo FAQs
Logos that are too bright or confusing fail to connect to their audience and make it difficult to understand. Often creators over-compile or merge the ideas that fail to speak of anything but chaos.
A logo could have three colors at max. However, we encourage creators to use two and not three to avoid chaos and to keep the monograms simple and minimalist.
A logo that is underpinned to your brand with the essence, values, and tone of the company. A good logo is one that helps create memories and is memorable to the audience.
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