Design

Logotype‌ ‌Vs.‌ ‌Logomark‌ ‌Vs.‌ ‌Logo:‌ ‌What‌ ‌Is‌ ‌The‌ ‌Difference?‌ ‌

November 19, 2020 | 0 min read

Kashaf Abid

“Do you need a logotype or logomark? “This is one of the main questions you can ask yourself when you’re looking for a logo since marketing has massive implications, but it is also a topic that stumps people. However, what’s the distinction, they both are just logos, aren’t they?

Please don’t feel embarrassed if you don’t make a distinction between a logo and a logomark. Many people are just as puzzled as you are.  Take a short look down if you want to redesign your logo or logomark.

Glorify brings this article about a logotype or logomark, and why do you need it and what advantages would it introduce your company to.

What’s the difference between a logotype and logomark?

A logotype is a conceptual image or icon-centered logo on a firm name or initials. A logotype is an emblem. So, if a developer questions if you want a logotype or a logomark, they ask if you want a script logo or photo logo. Logotypes are most often related to as a base point or letter marks, whereas pictorial logos are often called logo marks.

For instance, Visa, Coca Cola, or Google are logo versions of Logotype. The name may be picturesquely or stylishly crafted, but it is only text at its core.

So, to make you understand briefly, the logotype is when the logo is made on the basis of the text, and no pictorial elements are added or no unique logo design is crafted. It’s just text which is written and designed in a significant and unique type form.

And Logomark is when we use pictures, shapes, and signs to design a logo. For instance, companies like Starbucks, Audi, or even Apple are types of logomark designs only.

What is a logotype?

Logotypes include all logos which involve script or letters, whether the name of the organization, initials or the signature, occasionally. A logotype encourages the identification of names and is correlated with more conventional and professional naming strategies.

The performance of a logotype relies on the typeface design of the company. A good and secure label is black, bold letters, but bright, cursive texts indicate a more relaxed enterprise.

Don’t fall into the trap of thinking logotypes are “simpler” than the other choices. You could probably claim that structuring fonts are more difficult than logomarks though both require creative decisions, such as composition, size, and color, logotypes must also address grammatical choices in this regard.

How to design the ideal logotype:

  • Practice your skill in typography. To know and understand how to use them most efficiently you have to grasp concepts such as bold italic, strokes, leading, and ligatures.
  • To make sure it is still readable, evaluate your logotype in different dimensions.
  • Design a monochromatic variant of your logo. If you print your logo on marketing apparel or sheet, it becomes useful and should look high-quality.

What is a logomark?

To be distinctive, you first need a logo.  Logomarks reflect certain ideas/values and beliefs. A logomark can be a strong weapon for restoring the whole brand image in the right manner.  

Different types express various concepts: circles appear to be fun and relaxed, while squares represent balance and trust. You can control abstract forms to create a whole new image. It is the same for negative space in colors, scale, and use.

You may also use a common picture as a shortcut to convey the essence of your company. The right to use photos can also help illustrate what your organization does, by showing an example.

How to design the perfect logomark:

  • See whether you or your brand are “communicating” through common logos and signs.
  • Take into account innovative image variations. The Bluetooth logo, for instance, incorporates the letters in Viking runs from Harold Bluetooth.
  • Coincide your brand name with an aesthetic theme. A hand drawing chalky logo evokes feelings different than a vivid visual.

How to effectively combine a logotype and logomark:

  • Looking at ways to combine the two into one efficiently and effectively. Perhaps a letter stretches a curve to the logomark or the combination of letters produces the logomark portion.
  • To coordinate the two, use compatible colors and designs.
  • Explore how you’re “stacking” them. A broad logo over the logomark is sometimes required.

Finishing Thoughts-

You have too many choices to select from when it comes to logos. You must select a logo that ideally shows what your company is dealing with.

Note: your logo is your brand investment, so do whatever you can to make sure it works well.

A good visual identity may lead to a successful company, but it takes time to evaluate which kind of logo best meets specific priorities.

Regardless of what the emblem looks like, it would surely pay off to research a well-trained judgment regarding your brand logo.

Glorify has various articles about how to design logos make sure to check them out for better knowledge.

FAQ-

Q1) How relevant is the design of the logo?

A company’s logo design will boost or weaken its growth plans. It is possible to design an ideally crafted logo to build a strong relationship with a company’s customer and industry. But an improperly designed logo cannot transmit a commercial meaning and eventually damages a company’s business.

Q2) How do a logo and a brand vary?

Currently, a logo and a brand are two very different entities that need to coherently work alongside.  A logo is a reproducible graphic feature easily identifiable, often containing names, icons, colors, or trademarks. Whereas a brand is an entity for which a logo has to be designed for.   

Q3) What are logo design principles?

A logo must be specified in the simplest form, but for this to be successful it must obey the fundamental principles of logo design: A logo must be straightforward. A clear logo design makes it easy to identify and makes the logo flexible. Without being redundant, the successful logo features a professional and unique element.

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