Logo Design: How Much Should It Cost?
October 29, 2020 | 0 min read
A logo is equivalent to the brand’s identity and is the first thing a potential customer would see which makes it critical. A logo that stands out from the rest is often the goal of many companies. But then, how much should a logo design cost? One must weigh the cost of logo design against the value and quality gained.
Hiring a professional design firm or a designer might help to make the final logo distinctive and communicate with your brand’s message. There are a variety of logo design price points and packages like any services that make it even more important to understand what you’re getting at.
How much does logo design cost?
The logo design price is anywhere from $0 to tens of thousands of dollars but if it is a small business or startup that is looking for quality design, it shouldn’t cost more than $300-$1300. The costs can vary since the price of a logo design highly depends on the quality and on who created the logo for you.
Let us quickly take a look at your budget to help you decide the best way to spend on logo design:
1. Logo design price under $300: Logo Maker Apps/Websites/Freelancers
It is the cheapest option to get a logo design for your company. If you know your way around illustration and are a trained designer, you’ve got it. And, if you’re not, this leads to a logo generator. Logo generators are cheap, that would cost you $0 to use the service and $10-$50 to purchase your design, but they only offer limited font options and generic icons.
If you find it worthy and are fond of design aesthetic, you might get a usable generic logo. The other option is that of a freelancer. They are willing to generate a logo for you under $300. It may sound like a great deal if the purchase is of a favor for the designer, then you can score one for yourself! If you find a freelancer on an anonymous website, it’s unlikely for them to give you a generic logo. Or, the design could be stolen!
2. Midrange logo designs: $300-$2500
If your budget allows you that, you’ve hit the sweet spot for a logo design. You might end up with a pretty good design. Within this range, you could narrow down your options to two: working with a freelancer or a logo design contest. We understand that there is a huge difference between a logo that might cost $300 and that of $2000. Don’t you worry, we’ve listed why and when you’ll want to pay more.
A Freelance designer could be a great experience. An expert customizes your logo based on your needs. There could be a wide range of experiences that might broaden the spectrum of the cost and the quality of work. Therefore, it’s extremely important to get prospective designers to work one-on-one. It is imperative to view their portfolios and their testimonials and get a direct referral from someone you can trust. When you choose a freelancer make sure you consider how they charge (hourly or per project and how much experience they hold.
It is understood that you would get a higher quote from someone who has a proven track record and might also be able to give you a break-down of what you get for the money you pay. If they’re charging $300-$800, you are likely working with a less tested graphic designer. This could be great if you have a clear vision and give feedback on the design work. If you’re caught up and need more support to understand what you need,, have hours to spend moving back and forth, you could consider spending between $800-$2000 range.
3. A logo contest
Combining the flat fee pricing to a wide range of design options for logos, holding a logo design contest commissions multiple design ideas from the global community of designers that also give you dozens of unique ideas for your company’s logo. Whilst the contest might take one to two weeks to complete, you would have the opportunity to interact with multiple designers and give feedback on different versions. This will help you shape the end product.
Experienced designers take part in contests that get you a chance of high-quality designs to choose from. While selecting your logo contest package, think of the time you’d have and can experience writing briefs and working with designers.
The high-end logo design could cost above $2,500+. Paying more helps you get a logo of your choice as compared to the one you buy that limits your needs or at times isn’t even considered. Which means working with a design company and with a price tag of $10,000+.
4. Design Agencies
A professional design or branding agency is an option to get a logo design that is often included in a top-to-bottom branding package based on the amount you pay. Agencies often conduct market research and competitor analysis to understand how the brand could stand out. They employ creative teams who then approach your project through all angles ensuring the work backed up with the business data.
One of the biggest hurdles that you may come across is hiring a design agency. Brand identity packages that include a logo cost anything from $10,000 and are typically out of the budget of small brands. To add, not all agencies are created equal. Before hiring a freelance designer, one must research into their work, style, and client satisfaction capabilities.
What should I expect as a return out of the payment I give?
Regardless of what you choose for the logo design project, you need to know exactly what you need out of what you pay. Whether it’s opting to hire a freelance designer or launch a design contest or perhaps spring for an agency, just make sure of the following checklist as a part of the agreement:
- The final logo design in multiple formats
- High-resolution that is the vector format for printing
- Web-optimized format for social media, websites, and other digital platforms
- Full legal copyrights
- To ensure that your logo design exclusively belongs to your company
Logo designs are extremely essential for a business as they speak of the firm. This makes it important to have a good logo design that could speak of its own and attract a major crowd that would be interested in the business you put forward. One must be sure that a business logo isn’t something that could be made only with big money but can be initiated across the budget the companies allow for.