Instagram Cheat Sheet: Best Posting Time For Business Accounts on Instagram in 2020
October 31, 2020 | 0 min read
Before we get to the posting trends of celebrities and influencers on Instagram, let us take a step back and reminiscence the time when you posted a picture on Instagram at 2000 hours v/s when you posted a picture on Instagram at 0800 hours. It goes without saying, certain pictures when posted at ‘busy’ times on Instagram attract more engagement and likes, comments against randomly posted pictures.
Regardless of the ‘type’ of Instagram account one has, more often than note, the primary goal of Instagrammers is to create compelling content that can get them viewership and likes at their individual level. However, what most fail to comply with is the time at which the said posts are made. As for a fact, if you do not post your content at a strategized time, your Instagram posts are likely to not gather enough engagement.
So, how does one determine the said strategized time of posting pictures on Instagram?
Since most Instagram accounts have followers from various regions, the first step is to identify an optimal time that suits the majority of the audience base. In order to determine this optimal time, you will need to keep a track of your timing and test the timings to understand what posting time works best.
According to the consumer engagement data, of over 24,000 customers, analyzed by Sprout Social, the average best time to post on Instagram is Between 2 PM and 3 PM CDT. But, it is not that easy yet. While between 2-3 PM is the average best time to post, the engagement differs majorly with each day as well. 2-3 PM might be the best time, but Thursday is the best day. If you post something on Thursday at 5 PM, it is likely to work better than 5 PM on any other day.
However, as per a report by Later that analyzed over 12 million Instagram posts, here is the best time to post on Instagram by day:
- Monday: 6am, 10am, and 10pm EST
- Tuesday: 2 am, 4 am, and 9 am EST
- Wednesday: 7 am, 8 am and 11 pm EST
- Thursday: 9 am, 12 pm, and 7 pm EST
- Friday: 5 am, 1 pm, and 3 pm EST
- Saturday: 11 am, 7 pm, and 8 pm EST
- Sunday: 7 am, 8 am, and 4 pm EST
Why is the response or engagement on Instagram dependant on times and days?
Human beings are subjected to a behavioral change each with each day which is directly proportional to the levels of engagement on Instagram. Just like you, as an individual, might be in an uninterested or ‘stay away’ kinda mood on a particular day, so could be millions of others each day in and out. The human behavioral change clubbed with Instagram’s ever-changing algorithms, the game gets a little tougher. Algorithms like prioritizing of posts by user’s friends as against business posts in the ‘view queue,’ are just some examples.
Let us now look into some primary factors that need to be considered for better engagement and posting time on Instagram-
- The day of the week (and the common behavioral patterns across days)
The week of the day and the time of the day has a great impact on the kind of engagement one can expect from their audience. For example, through weekdays, early morning posts will gain more traffic than weekend morning posts because most people wake up early on weekdays and tend to check their phone as soon as they’re up. Likewise, posting during mid-morning to the afternoon on weekdays also gets engagement as that is when people go for lunch and check their phone. On the flip side, the behaviors go for a toss on the weekends when the most engagement would be in the afternoons or late in the night when people are hanging out with family or friends.
- Time Zones
Time zones majorly affect the engagement and as a basic thumb of rule, the wider the geographical spread of your audience, the lesser is the influence of your posting time. You can use time zones to your advantage by posting on your Instagram at a time when you believe most of your audience is likely to be on their phones. For example, one portion’s break time and another portion’s wake up time.
- Posting Consistency
While it is necessary that you post enough in a day, it is also important to understand that ‘enough’ and draw a line between posting and spamming. The idea is to ensure that you post sufficiently for your account to not appear inactive or obsolete; but actually, fresh, engagement-worthy.
Even if you want to post as many as 3 posts per day, at least ensure that your posts are not all similar, boring. If you plan to post three posts of three products with features of all three listed in all posts, it will never work. You might instead post one image of a product that you are selling and the memes or something about another relevant issue for others. Try and make your account an exciting mix of components.
All Instagram business accounts get access to Instagram insights and monitoring these insights could solve half the post-time queries for you. If you visit the “Followers” tab of Instagram Insights, you get access to valuable information about the “online” times of your followers. This information can always be leveraged in your favor.
In Conclusion, here are the best posting times for various Industries-
- Best Times to Post on Instagram for Technology Companies: Wednesday, 10 AM
- Best Times to Post on Instagram for Educational Organizations: Monday, 8 PM
- Best Times to Post on Instagram for Healthcare Companies: Tuesday, 1 PM
Best Times to Post on Instagram for B2C Companies: Saturday, 11 AM and 1 PM
- Best Times to Post on Instagram for Media Companies: Friday, 9 AM
Best Times to Post on Instagram for Non-Profit Organizations: Tuesday, 3 PM and 9 PM, Wednesday at 3 PM and 4 PM, Thursday, 2 PM & 3 PM, and Friday, 10 AM & 2 PM.
FAQs- Instagram Cheat Sheet: Best Posting Time For Business Accounts on Instagram in 2020
- What is the worst time to post on Instagram?
As discussed in this post, there is not any ideal best time as all times are influenced by various factors. However, if it still has to be answered with a gun on the head, the best Instagram posting time for high levels of engagement would be during mid-afternoon to late evenings. This is because ideally, most people will check their phones at least once during this time. But again, there is no guarantee and it all depends on when your particularly targeted audience is active.
- What is the golden hour on Instagram?
The golden hour has nothing to do with posting time on Instagram, it rather has to do with an ideal photography time. The golden hour is the hour before sunset and an hour after sunrise. This is the time when natural light is at its optimal for photography- warmest, softest; saving you a lot of editing time.
- Which is the best Instagram planner?
There are various schedulers on the market that can be used to plan Instagram posts. The top 5 as per various reviews and reports are as follows-
FAQs- Instagram Cheat Sheet
1) What is the worst time to post on Instagram?
2) What is the golden hour on Instagram?
3) Which is the best Instagram planner?
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