How to Promote Your Blog: 10 Simple and Non-Spam Ways
March 16, 2021 | 0 min read
One of the most fun and exciting parts of starting your blog is the initial phase of your journey because after all, it is just the reaping of benefits. All your efforts begin to pay off after all that time and effort you poured into the ideation process, researching your target market, and narrowing in on your niche. However, you need to follow certain steps for your blog to be successful from the get-go and lay the groundwork.
You need to have a good plan of action to launch your blog because during execution things can easily fall apart. In this article, we’ll walk you through a simple yet important blog promotion checklist. Also, we’ve compiled a list of things you should have in place when you first go live with your blog and to ensure your blog is successful in the long run!
While starting a blog promotion campaign, make sure that it’s ready for the world to see. As a blog that wants to get the spotlight, you need to have a strong selling point. You need to realize that an influencer will not be interested to promote a spammy blog. So what makes your blog stand out? Once you do your research and figure out what works best for you, start working towards promoting that! Here are things you should put on your pre-promotion checklist:
Do You Need To Hire Freelancers?
Promoting a blog is not easy as it involves lots of overlapping tasks and resources. It depends on where you are. Also, it’s great if you have other priorities because promoting your blog all by yourself, can be quite the hustle. Moreover, a freelancer is relatively cheap to hire. While on-the-go, you can hire several freelancers and manage a remote team to work on your blog.
Making Visuals To Complement Blog Posts
When you add media (such as images and videos), it makes your blog posts memorable and visually appealing. Almost 65% of consumers remember visual content, whereas only 10% remember written content. Adding visual content helps drive more traffic to your blog. It also helps readers retain information and remember your brand. Furthermore, you can develop original images for your blog content, such as blog headers, original infographics, graphs, and other types of visual media. Simply use pre-made templates to design your infographics to save countless hours. Plus, to boost your blog SEO, use image alt text.
Always make sure you’re creating high-quality blog content. If you are creating content just for the sake of creating content, then it will not help your business in the end. Make sure your blog consists of helpful, unique content that relates to your brand and product. Also, don’t avoid trends as blogs need content based on trends, seasonality, and recent news. This will keep your blog relevant and interesting.
Make Your Blog Searchable
The next step is to optimize your blog content for search, which means you need to employ on-page and off-page SEO (search engine optimization) tactics as it’ll help your content show up on SERPs (search engine results pages). You need to do keyword research and identify the high-ranking terms. Then, integrate those terms throughout your content naturally. Also, link relevant internal pages and influential external sites. Doing this allows your readers to organically discover, read, and share your high-quality content.
Building Real Relationships With Your Readers
As you’re promoting your blog, remember to build real relationships with readers. You should establish and build a loyal base of readers who can provide feedback and share your blog content.
How To Promote Your Blog In 2021
1. Repurpose Your Content
Content repurposing refers to re-imagining your popular posts into other forms of content. This technique can triple your blog traffic and provide a better engagement rate. You can do this when you have an overview of what you’ve already published and what each one offers to your readers. For instance, a blog post can be repurposed into an infographic, a YouTube video, a podcast, etc. Also, leverage your blog post with CTAs. This will encourage your audience to become leads (for instance, add an online course for readers to sign up, or a free ebook).
2. Build Links To Your Site
You can start building organic links, once you know the in-and-out of the content you have. Do you want to rank on Google? Then, invest in link-building! This technique ensures that you’re cultivating a good, long-term SEO strategy for your blog. You can build backlinks to your sites by guest posting.
3. Creating A UTM Link To Track Marketing Campaigns
UTM link is a technical opportunity that allows you to capitalize on your content.
What does it do? UTM links will add some code at the end of your blog post URL. This way you can easily monitor and track your marketing campaigns on Google Analytics. Google Analytics provides you with simple metrics like the websites or search engines where your users are coming from. However, once you add a UTM link to your post URL, you get to see a detailed result and you can easily track the exact content driving the traffic. Also, to track your links, you can use a custom link management tool or URL shortener.
4. Share Your Blog On Social Media
Social media promotion will always be one of the best ways to promote your blog content. Take the time to cultivate a strong social media presence and don’t post swipe-up links to your content every day. You need to create a diverse social media content calendar that includes various engaging posts and a 3 to 4-month drive traffic to a new or relevant blog post. You should aim to increase your followers on social media platforms. With time, they’ll become naturally curious and look for your blog themselves.
5. Answer Questions On Quora
As a blogger, Quora is one of the best platforms to engage with people and it can be a great promotion opportunity, too. You can engage with people who might be interested in topics you discuss on your blog. So, make sure to go on Quora daily and answer questions related to your niche. Remember not to simply copy-paste your blog URL into each Quora answer as it can come across as spammy and you might get blocked on Quora. Rather, you should genuinely help the users with useful answers. Plus, add the URL of your blog to your profile so that users can find it themselves.
6. Posting On Subreddits
Subreddits are similar to Quora. They are topics that allow you to join and add to the conversation. This is another good place where you can share your knowledge with a ready audience who are actively looking for more information on a topic. It allows you to share your post and build your influence.
7. Reaching Out To Influencers
This is one of the most promising opportunities to promote your blog. However, be ready for a good number of rejections by influencers. Before asking for a favor in return, start by building a relationship with them. To form a relationship with them, you can link to their blogs or social media sites in your blog posts.
8. Guest Post On Popular Blogs
It’s one of the oldest marketing techniques yet it’s still as effective as ever. Reach out to similar blogs in your niche. Then, pitch ideas for them to publish to their blog as it’s a win-win for the two parties involved. This technique will provide a high-quality, unique piece of content for the blog host while it gives you a backlink for your website. Remember that it’s not easy and requires lots of work.
9. Network On Related Or Similar Blogs
As a blogger, you should leave a comment on another, related blog as it’s still worthwhile. This technique will help you get on the radar of other bloggers in your industry. Also, it helps you cultivate relationships within your community. It’s a small, yet potential avenue to get your name out there without spending money or sacrificing too much time.
10. Leverage SEO Tools To Audit And Monitor Your Website Performance
In the long run, if you don’t have a healthy website, your blog content won’t rise to the top of search engines. Consider using an SEO tool that allows you to conduct an analysis of your website performance. It identifies areas for improvement to ensure that your website is optimized for both users and search engines.
Where Should You Promote Your Blog?
It’s important to know where you should promote your blog posts. Here are some places where you can distribute your content and grow your audience:
- Email can be considered as a uniquely powerful blog promotion tool.
- It helps you connect with industry experts and guest writers and cultivate your reader audience.
- Begin by, establishing a blog newsletter to build your list of readers.
- Also, include a simple call-to-action (CTA) on your blog.
- As we all know, social media is a great tool to share blog content in a friendly way.
- It allows you to engage with readers and customers.
- Additionally, Twitter is a beneficial social media platform for content promotion because most professionals are active on the network.
- With a short tweet, you can jump into conversations or mention your blog.
- When you start promoting your content on Twitter, remember to tag relevant people who included you mentioned in your blog or may be interested in your post.
- Finally, having a website of your own can be a helpful tool to promote your blog content.
- On your site menu, your blog is a prominent link.
- Encourage readers to check out your blog throughout your website.
- Furthermore, on your website, including a subscription CTA.
- This way the visitors can sign up to receive new posts.
Well, there you have it! Additionally, while posting on social media platforms, research the perfect time to post! Remember that no matter which direction you choose to go, try to start small and make adjustments along the way. Focus on the fundamentals and keep your goals front and center!
How to Promote Your Blog: 10 Simple and Non-Spammy Ways FAQs
Remember that you’re blogging should be about fun and not for money. You can write about anything and everything. When working on a personal blog, you do not need to be concerned about traffic.
Here are some ways to market your blog for free:
Here are six steps to promote your blog on Google:
– Choose a format with the best chance of getting links and shares.
– Get links to your blog posts.
– Keyword research.
– On-page SEO.
– Promote it on social media.
– Word count.
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