Design

How to design a brochure: The Definitive Guide

October 29, 2020 | 0 min read

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What is a marketing brochure?

Marketing brochures assist businesses to promote their goods or services. They are usually single or multi-fold paper-based documents (although they often exist in digital variations with the evolution of the internet era) and range in different shapes and sizes (almost always depicting a pamphlet or paper size A4.)

Marketing brochures come in different forms of folds, specifically single fold brochures, bi-fold brochures (like the one below), and tri-fold brochures, that are used with the word pamphlet synonymously.

How to design a brochureThe ultimate guide COVER

How to craft a brochure for marketing?

  • Defining the intended market for your booklet for marketing
  • For your marketing brochure, develop insightful, tailored messaging.
  • Accumulate distinctive, constructive pictures or drawings for your marketing brochure.
  • Develop your design, photos, and advertising around the brochure.
  • For different goods, reconfigure the same brochure template.

Here’s a basic 5-step marketing brochure design guideline on how to build a marketing brochure from scratch

1. Define the target audience for your brochure design

You need to find out several details about your clients before you start thinking about how your brochure would appear. A marketing brochure should be like any other promotional material for instance:   

  • Targeted to a particular section of your business, and
  • Targeted at some key indicators being controlled.

If you classify your market by age, purchase period, sales, place, or lifestyle choices, the branding, and illustration of your brochure should be crafted with that particular consumer target in sight. This is where user characters are useful, directing the placement and communication.

So, finding out who you’re aiming to reach should always be the priority in creating a marketing brochure. You want to create leads, eventually. Having a target is the secret for making a decent marketing brochure. Work on the requirements and characteristics of a particular section of your business.

Bi-fold brochure

2. Carefully build targeted messaging for your marketing brochure 

You’ll need to draft a version once you’ve set out a particular target.

This copywriting method should be driven by the design of the brochure. That is, on the front, middle, and back of the brochure, you’ll have to find out what fits and compose accurately.

For every segment, in turn, let’s analyze some tactics.

A simple, straightforward message should be on the front page.

Your brochure’s front page needs to draw your reader’s interest. They should be compelled by everything on that page to change the page. You need to have these variations for that.

  • Be straightforward on how you will meet the desires of your clients.
  • Constructing excitement by suggesting a query
  • Keep it as short and confident as necessary,
  • Let the brand speak for itself if you are marketing a product.
  • Place the branding first as well as focus (and include a catchphrase if you have one) if your brochure is only an insightful description of your company’s services.
  • If a new offer is advertised, highlight it on the front page.

For various purposes and organizations, different methods would perform better. On the front page, bind yourself to one simple message, and communicate the message in as few words as necessary.

The descriptions of the main brochure should be clear and informative. Going on from the front section, let’s discuss the material of the central leaflet.

It is important to put a copy that perfectly fits into three parts, each with a header and a summary (a three-part brochure is referred to as a triple brochure). Use heads to state the services of your brand up top. Your headings should mention each market strategy or product function accurately and easily so that readers can know what you’re advertising with a brief look.

It is essential that these headers separately offer context without needing any further clarification. In search of more meaningful descriptors, strive to avoid flat words like ‘introduction’ or ‘about’.

Construct these offers, if necessary, depending on the requirement and wishes of your clients. Focus less on what your company does and more about how your organization gives them what they need.

You’ll like to explain the goods or services in full depth under each heading.
Keep these explanations as short as possible and to-the-point. Try to provide only sufficient detail to your readers to make them involved.

Additional details such as contact details should be included in the back of the pamphlet. You have finished your persuasion, so you can rely on your reader to turn to the back of the page to find this data on their own. This bit can appear third. To reach your readers, you can also provide a QR code.

tri-fold Brochure

3. Gather exclusive photos for your marketing brochure.

It’s time to gather photos to bring visual appeal to your brochure template with your copy within sight. To confirm that your brochure doesn’t look lost, focus on finding:

  • Per product range, there should be one picture, symbol, or example
  • For your ‘about’ and ‘communication’ pages, a few extra photos, icons, or illustrations
  • You’d have perfectly designed sample shots from which you can create your brochure.

Uniformity is important, whether you choose icons, pictures, or graphics! Inaccuracy in picture style and color will make the layout of your brochure look inappropriate and confuse your brand and your print from the true hero.

How to design a brochure the ultimate guide

4. Plan the design, pictures and branding brochure

All comes down to designing your marketing brochure. You should have files and photos at this stage to complete all six pages of your brochure, front, and back. Work on creating a personalized template that suits your content and makes it much simpler for your life. Paste in your copy until you have one that you like, and change out the stock images for your visuals.

You should call it a day if you are pleased with the format! Kudos, the first brochure has just been made.

Gatefold Brochure

When creating your brochure, brownie tips to bear in mind-

  • The best way to make a text look nice in a brochure is to position it horizontally in each of the six lines.
  • Scale and crop images so that they correlate. If they don’t crop perfectly with precisely the same size, by lining them up neatly with your text, builds a sense of continuity.
  • To identify each segment, use solid colors and graphic elements
  • Add depth to background images by inserting picture overlays.
  • Do not select more than two to three different color schemes.
  • Leave a gap in your layout of the brochure. Leaving space to maneuver your content will make your information glow.

5. Renovate the same brochure design for different products

Now that you’ve put all of this effort into preparing a stunning brochure, by making slight changes for various items, get the most from your layout.

Keep the design the same, but exchange colors, pictures, and copies with each other.

Brochure vs Flyer

Final Thoughts-

This may seem like a lengthy slog, but it’s an important skill for every business person or marketing company to know how to put forth an efficient marketing brochure.

Build your marketing brochure by following these 5 basic steps:

1. Characterizing the marketing brochure’s target group

2. Write a copy that interacts with the customer base

3. To help your messages, use pictures, icons, and illustrations.

4. Design your article, photos, and advertising around the brochure

5. Play with color and material for different items to reuse the same brochure template.

Brochure Design FAQs


1) What are brochures used for?

Brochures consist of a flyer or pamphlet used to spread information about something. Brochures help companies to launch new goods and services or expand their reach by marketing exciting opportunities to current customers.

2) How to determine a brochure ‘s objective?

Get as much detail on the intent of the brochure as you can choose the template correctly. It should be remembered that it is a design of communication. Everything you put into the pamphlet is a direct link with your audience. Know your clients, it’s the key for your business and an ideal brochure.

3)Are brochures called pamphlets?

Brochures, also known as pamphlets, because they are not flat, but folded, can be very easily distinguished from flyers and leaflets. As you can get more imaginative with the design, this third dimension makes them stand out a little more.
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