Fun & Rewarding Halloween Marketing Ideas For The Festive Season 2020
October 29, 2020 | 0 min read
Halloween is a fun event from a marketing viewpoint. This year, though as a result of the pandemic, the situation sure quite changed and so should your marketing strategies for Halloween. Will the 31st of October this year be a specific variety?
One thing that will happen this year for sure is- The switch in the shopping pattern from last-minute sprees in the mall to more digital platforms. As marketers, there hence needs to be switched in your skills too.
Let’s discuss how marketers can run their advertising campaigns and generate ideas that can benefit from the festive spirit of Halloween- even alongside the pandemic!
- Spooky vacation offers will be of full of benefit
Eerie Halloween items, exclusive Halloween treats, scary ads, etc.can majorly add to a Halloween-holiday marketing plan. Building a Halloween Marketing scheme also with catchy lines and witty edits can make your sales boost. This helps the viewer to feel connected at this time of the season based on your wide range of Halloween goods or services.
- Ensure your marketing strategies plays along with the spirit of Halloween
Holiday harmonies should be produced by the message sent to contact from the various promotional materials used. You need to create a connection with the people that you can engage with through these tools, with valuable promotional activities, direct mail, product brochures, product support guides, or seminars, programs, and registration forms.
- Try connecting your industry with Halloween energy via your activities
- Create Halloween-based blog articles
- Add a mysterious corporate logo to everything
- Update your website with Halloween templates
- Coordinate a promotional Halloween party
- Enhance the turnover rate by rewarding the top Halloween shopper
Improving the retention rate for consumers requires unrelenting long-term efforts. This is even truer in the B2B market, in particular, where ties are to be maintained for profitable future projects. For marketing campaigns, you have to be outstanding. Halloween marketing strategies built around the high range shoppers would be a smart idea to increase customer satisfaction and customer loyalty in the long run.
- Assemble your services or goods under one Halloween tab
An eCommerce website should always bear in mind in general to group the goods or services into one category. The approach will better suit your Halloween business strategies by promoting multiple transactions simultaneously from a single system. You only have to ensure that the items or services provided are grouped into the Halloween theme, adhering to the prevailing safety conditions in view.
- Market yourself to last-minute shoppers
The last-minute shoppers’ goal is always waiting for advertising offers and discounts. Shoppers genuinely wait until the very last hour for special deals. This “giving extra” feeling gives a high selling because no one wishes to miss a compelling offer or discounts. It can also be of help for your prospects of digital marketing, social media, and email marketing strategies.
- Always keep an open eye
Always keep a watch on your opponent’s marketing campaign. Keep on investigating and analysing prevailing trends and situations. Find and incorporate the flaws in a positive manner in the marketing strategies for Halloween. In this sense, you may also take a more active position to offer some Halloween marketing advice and inspiration.
- Hashtags are relevant!
Link the hashtags! Well, when it comes to how social network posts can be linked to a specific subject, event, occasion, or discussion, hashtags are of value. Halloween is the opportunity to get concepts around as a marketing company. In this period there are different subjects and multiple activities that occur. You need your updates to be noticed around the subjects of Halloween and then you can create a trend in smart and unforgettable hashtags.
Find a topical and spooky subject, locate it, and add it to your specific social media posts. You could also look for various other important, trending, and popular hashtags to add to your posts.
Well, let’s tie it up now!
Not only around Halloween but any festival around the year, you must display a certain unique theme as a mode to attract potential users on your platforms. This theme in question is apart from the rich graphics, contents, images, videos, quotes, social bookmarking sites, etc. you anyway should use. This theme, besides, can be of great help also for marketing purposes. Just ensure that this style is uniform across web marketing, email marketing, or any other project you run and you have won half the race!
Q1) How can you publicise your small business on Halloween?
Ideas for your small business Halloween Promotion-
- Throw a party on Halloween.
- Take part in other collaborative Halloween celebrations
- Host an event for Trick-or-Treating.
- Keep a Competition for Pumpkin-Carving.
- Give a discount coupon for best dressed-up
Q2) What are the 7 major elements of marketing?
These seven key marketing aspects which can raise up sales are: product, price, promotion, place, packaging, positioning and people.
Q3) What is meant by seasonal promotion?
Seasonal promotions are exclusive promotional offers, coupons or special edition products targeted to a particular festival or celebration during the year. It can vary from Halloween, Christmas or Easter.
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