The impact that a social media page can have on your business is immense. It goes without saying that first impression is the best impression. So is the case with your FB cover photo. The initial impression you create in a viewer is essential in determining whether or not he/she will turn out to be a customer.
Not only does a business FB page’s cover photo look branded, but it should also speak a language of persuasion and that cannot be if it is not high-quality and perfectly optimized for display.
Dimensions matter and they are there for a reason!
Why do social media websites and apps like FB, Twitter, etc. demand that you upload an image of a specific dimension. Well, it has to do a lot with the bizarre number and type of e-devices that are used to access them. The different configurations of these devices essentially translate to the need for adhering to the designated dimensions that these social media platforms demand.
As far as FB is concerned your cover image displays at 820×312 pixels on a regular desktop and 640×360 pixels on smartphones.
However, if you thought that simply by sticking to the standards you are saved, then you are wrong. There are several potholes in these systems that make life a living hell for several business owners who try to make FB a decent source of customers.
In the image below what we have done is that we have created a designated safe zone where your content will at no cost be cropped, chopped, masked, trimmed, or whatever that relates. And it is important that you stick to this particular style if you wish to keep your visual content as engaging as possible.
Desktop vs Smartphones! A critical Analysis
The safe zone is a vital place for keeping your visual content from getting masked. As the devices differ, the display interface differs as well, what that translates to is, a skewed, or stretched image in case of most social media platforms, but thankfully not for FB.
In case of a smartphone, FB will crop out or mask your cover’s sides while on a desktop or laptop, it is the top and bottom that receive the knife.
The usual mistakes that need to go to the bin!
No matter how many images you choose for your FB cover, there are some important things that are not to be forgotten or bypassed.
They include the following;
- Avoid using the same cover photo
- Avoid too much of text
- Do not clutter your cover
- The cover must relate to your existing page
- Do not always choose something generic
- Never forget to brand your page and your cover
Keep in mind these important things and you have covered a lot of ground already.
We are making a list of some super awesome role models that you can follow while making your cover for FB.
The most attractive thing that we can find about drip is the simplicity they have resonated throughout their cover page and how it aligns directly with their product. They have ideally used the area designated for cover page to demonstrate how easy it is to use their product. Such brilliance is rarely found.
With their layout and design, they have effectively converted their cover page into a lead generator.
This is yet another example of the fact that you can turn a cover page into a lead generator. Buffer has also gone with simplicity and effectiveness.
The key takeaway from analyzing Buffer’s cover page is “keep things simple”.
3. Sizzors Hair Salon:
In this example, we can see how limited text and proper image usage can get you results. They have also attached an award to one end of their cover image attracting views to them. The end result is a very high converting audience.
4. Tamara Knight Photography:
This FB page’s cover is an outstanding display of careful use of clever imagery and branding. The choice of a family photo invokes in its customers an emotional appeal. What that translates to is the need for you to address the emotional quotient of your customers.
Also with a very faint watermarking representing all of the textual elements this cover has an elite look to it.
5. Bar Method Winter Park:
Strong lighting, light colors, smart use of textual elements all transform to a highly converting cover page in the case of Bar Method Winter Park.
The motivational text is visually very dynamic and features their branded hashtag, remember that hashtags are a thing now.
So all of this translates to the importance that your FB cover deserves. Do not let awesome opportunities pass by just because you were too afraid or lazy to be creative. It is time that you take a fresher perspective on your business and bring your team to the drawing board.
Now, how can I do all of this!
It is sad to have great artistic skills and no proper tool to put it into work. It is here that we bring it to you, Glorify! Yes, so far we have been ranting about the best FB cover pages and how they are all making big bucks for their makers.
This is no longer a dream for you, the artist and entrepreneur inside you need to collaborate and you need a great platform to do so.
Well, look no further as you have got Glorify to back you up. What Glorify does for you is cut short all the hassles of the clinical precision that you need to follow when it comes to making great FB covers. Remember our “safe zone” well Glorify have several built-in templates that you can choose according to your artistic taste and what seems fit to your business.
Additionally, this awesome tool comes with a “no card required” free trial and a whole free plan as well.