Affiliate Marketing

Always up-to-date list of Facebook Ad Sizes & Specs

December 8, 2020 | 0 min read

Glorify Team

97% of the social advertisers choose Facebook as the most used and powerful social media platform as mostly everyone is there that makes Facebook ads pretty big a deal. Therefore, it is very important to use the correct Facebook ad sizes and we have here combined the sizes for various Facebook ads. 

Listed below are the sizes for your reference:

Facebook Feed ads

Many advertisers fight for a space on the user’s Facebook Feed that is a prime real estate for Facebook ads. This is available in both image and video formats that appear on mobile and desktop screens. 

The feed ad image dimensions are 1200 x 628 pixels with minimum width and height of 600 pixels and ratio between 9:16 to 16:9 and can crop to 1.91:1 with a link available in both JPG and PNG format and image with 20% text that can be increased without the failed delivery.

The character limits for the text are 125 characters, the headline with 25 characters, and the link description with 30 characters.

Facebook Feed ads

On the other hand, the recommended feed video ad specs to upload is of the highest resolution with minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square) and a ratio between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). 

The video formats are .MP4 and .MOV with max size 4GB and length 240 minutes.

The character limits for a headline is 25 characters and a link description with 30 characters.

Facebook Carousel ads

They are a perfect way to showcase the brand using multiple images or videos where retailers show various colors, sizes, and details that convince users to shop. It is available in both video and image with six different ad types like the Facebook Feed, Facebook Right Column, 

Facebook Instant Articles, Facebook Marketplace, Facebook Audience Network Native, Banner and Interstitial, and Messenger Inbox. 

The recommended Carousel ad image dimensions are 1080 x 1080 pixels with maximum width and height of 600 pixels/minimum 254 x 133 pixels for Messenger Home Carousel Ads. There is a minimum of 2 and max of 10 cards per Carousel Ad with a ratio of 1:1 and max image size of 30MB with formats are JPG and PNG and 20% text.

Facebook Carousel ads

On the other hand, the recommended resolution for Carousel video ad specs is a minimum of 1080 x 1080 with 2 cards and a max of 10 cards per Carousel Ad with formats .MP4 and .MOV.

The max video file size is 4GB with a video length of 240 minutes and thumbnails of 20% text.

The character limits for text is 125 characters, a headline of 40 characters, and a link description of 20 characters.

Facebook right column ads

It is the sneaky right column photo ad that everyone knows about and works extremely well. However, it only appears on desktops with highest cost per click among all Facebook ad types. 

The recommended image size is 1200 x 628 pixels/min of 600 pixels with a ratio between 9:16 to 16:9 and can crop to 1.91:1 with a link. The image formats are available in JPG and PNG with 20% of the text.

Facebook right column ads

The text character limits to 125 characters, a headline with 25 characters, and a link description of 30 characters.

Facebook in-stream video ads

They are different compared to the regular feed ads that last for about 5 to 15 seconds with an average rate of 90% and completion view rate of 70%. The Facebook in-stream video ads are quick and perfect for brands that try to catch the attention of users.

Facebook in-stream video ads

They are recommended to be uploaded in high resolution with a ratio of 16:9 available in formats .MP4 and .MOV. The max video file size is 4GB with a length of 5 to 15 seconds including video sound, caption, and thumbnails 20% text.

Facebook Instant Articles ads

Are you looking to promote content across Facebook? Facebook Instant Article ads allow interactive quick-loading through the Facebook app. Advertisers place ads within the articles available in both image and video format.

Facebook Instant Articles ads

The recommended image size is 1,200 x 1,200 pixels with a ratio between 9:16 to 16:9 available in formats JPG and PNG. The videos are to be uploaded in high resolution with 20% text and a ratio between 9:16 to 16:9. They are available in formats .MP4 and .MOV with max video file size 4GB and length are 240 minutes and thumbnails at 20%.

The character limits headline to 25 characters and link description with 30 characters.

Facebook Marketplace ads

It works as a hub on the network helping transactions in the community. It is ideal for grabbing the attention of the users for a specific product or even a location available in both video and image.

The recommended image size is 1,200 x 1,200 pixels with an aspect ratio between 9:16 to 16:9 in formats JPG and PNG with images in 20% text.

Facebook Marketplace ads

The videos are to be uploaded in the highest resolution with an aspect ratio between 9:16 to 16:9 in video formats .MP4 and .MOV. The max video file size is 4GB in the length of 240 minutes and thumbnails with 20% text.

The text character limits are 125 characters, headline with 25 characters, and link description up to  30 characters.

Audience Network native, banner, and interstitial ads

Facebook Audience Network ads work on banners and interstitial ads is it pre- or mid-roll placements. It helps publish the content that will appear on trusted publishers as Facebook’s Display Ads with both image and video options available:

The accepted minimum resolution of an image is 398 x 208 pixels with an aspect ratio between 9:16 to 16:9 available in formats JPG and PNG and image with 20% text.

Facebook Audience Network native, banner, and interstitial ads

The recommended Audience Network video is in the highest resolution with an aspect ratio between 9:16 to 16:9 available in formats .MP4 and .MOV with max size as 4GB and a minimum length of 10 seconds/maximum of 120 seconds.

The character limits of texts are 125 characters, a headline of 25 characters, and a link description of 30 characters.

Sponsored Message ads

Sponsored Message ads help turn off other placements and guide you towards the target existing conversations.

The recommended image to upload is of high resolution that is available in 1200 x 628 pixels and the ratio between 9:16 to 16:9 in formats JPG and PNG.

facebook Sponsored Message ads

The text character limits are 125 characters with a headline of 25 characters and a link description with 30 characters.

Facebook Messenger ads

While scrolling through Facebook Messenger Home you’d see sponsored ads available between the conversations. This format is available for images appearing on the Facebook Messenger app.

It’s recommended to upload in the highest resolution with an aspect ratio between 9:16 to 16:9 available in formats JPG and PNG.

Facebook Messenger ads

The text character limits are 125 characters with 25 characters for the headline. 

Facebook Collection ads 

It includes experience ads too that are great in providing high visual browsing features. However, it’s only available on the Facebook Feeds that allows a cover photo or video to help showcase several products. As the users click on the full-screen version, they are sent to an Instant Experience brought to a scrollable mobile engagement.

Facebook Collection ads

The collection ads use the first image or video for Instant Experience with a ratio of 1:1 that show products in different ways that include Instant Storefront, Instant Lookbook, and Instant Customer Acquisition. 

The text character limits are 90 characters with a headline of 25 characters.

Conclusion:

It is important to upload content on social media platforms, here Facebook, to help increase engagement and portray professionalism. Following specific limits, ratios and sizes help content to be uploaded in the correct format. 

Facebook Ad Sizes & Specs FAQs

1. What size should a Facebook ad image be?

1200 x 628 pixels is the recommended size for a Facebook ad.

2. How long should I run my Facebook ad?

Before deciding on the duration, it’s best to test at least 3-4 days to know how the ad is doing. Do not tweak the setting resetting the Facebook ad algorithm

3. Can you post too much on Facebook?

Posting once a day is optimal and a maximum of two posts. 

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