Dos And Don’ts Of Using Gradients In Logo

November 18, 2020 | 0 min read

Kashaf Abid

Whenever setting up a new company the thought of having a logo that is completely unique and can express the company’s image in the right way comes to mind. Knowing the fact that there are thousands of companies using the same color palette as the one desired by you can be difficult.

As you spend hours or even days thinking about the same and trying to make sure that whatever you come up with should be very unique from all the prevailing options in the market. These types of challenges are often handled by expert designers by using the coloring pattern named ‘Gradient’.

Here designers incorporate two or more colors and blend them together to create something different from the conventional color wheel.

Currently, gradient coloring schemes have gained a lot of popularity and are very trendy. 

The design team at Glorify has curated this article in which all the whereabouts of the gradient are provided and we can help you determine how effortless gradient can look and all the dos and don’ts of using gradients in your company’s logo.

Do: Creating a foundation version of your logo before modifying it with anything.

Don’t: Adding gradients and other elements at the first stage of your logo design. 

Start with the foundation version of your logo. Follow the pattern of incorporating a few elements at a time and not rushing into adding too many gradients and elements at first. This can make your logo look super chaotic and busy, which is the look we are not going for. Also, the basic version of your logo can be used in mediums like letter pad, brand clothes, and many more such things. Incorporating useless components in your design can make it look fussy and unprofessional. The key is to stick with a simple and minimalistic add on.

Do: Use color scheming in a creative manner which can be connected to the brand.

Don’t: Start adding those elements which are not relevant and connected to the brand.

Use the gradation pattern in such ay which can be easily connected to the brand. Something which makes you think of the brand. Designing logos that can be relevant to the brand is something that is very important to follow. Using a lot of creative edges, contrast, and adding depth may look very beautiful but would not impart any context with your brand and your audience would not be able to connect with the logo. One should be creative and innovative while designing their company’s logo but to the extent which is relatable. 

We should always remember that it is not compulsory to use a gradient pattern on your logo. If the color scheming is not looking good then change it and opt for something else.

Do: Designing the logo with the use of gradients in a very soft and minimalistic manner

Don’t: incorporating chunky gradients with intense colors on the logo.

For instance, take any big brand using the gradient pattern, all use it very subtly without overdoing it. The subtle gradient adds an extra oomph and depth to your current design without making it look completely bland. Always remember to use the gradient pattern in small portions first and then intensifying it accordingly. This hack can make your logo look very professional and classy. And if thinking of getting the same design in the print form then also it can be printed in high-quality without getting distorted.

Do:  Designing and layering the gradients in such a manner that makes it look professional and executed.

Don’t: Using unnecessary gradients, and making the logo look like some kid designed it without giving in any thought.

Designing the logo for yourself or outsourcing it for any third-party client always remember to make it look professional and not chaotic. It should be relevant to the client’s requirement and unnecessary things should not be added for the sake of crowding the design.  The angles and viewpoints of your gradient should be carefully designed. The blending of colors should look effortless and smooth. Always remember to modify your gradient in a pattern that has something to do with the foundation logo and the brand and nothing should be added without any relevance.

Do: Make your gradients in a pattern that is print-friendly.

Don’t: ignoring the aspect of print.

As the designs of the gradient logo can be a bit complex in comparison to simple black and white color designs. So, one has to make sure about the quality of the gradient he is designing so that the printed design is at its best quality and it doesn’t look distorted. Editors like Adobe can help in resolving problems in this field. It is important to create a design of high quality from the start.

Ending Thoughts-

The endpoint is that you are using gradients exclusively on your logo. You never know that the logo designed for your client’s company makes it to the top and then for different media platforms the same logo would be used so make sure the logo you design is very customizable and optimum in quality and uniqueness. Lastly, everything on your design should be relevant and professional. 


Q1) Can the readability of a logo can be affected by a gradient? 

Few people think gradient can spoil the text or the main design of their logo. Well, this can only happen if you are not using the gradient in the correct manner. That’s why one should use it in a very subtle manner and not overdoing it so that the prime design doesn’t vanish or get shadowed.

Q2) Is the design substitution of a gradient? 

After all the logo with the best design would be the most successful. You are in the complete opposite direction if the color gradient is the principal factor or if you try to compensate for a poor design by adding unnecessary gradients. 

Q3) Can the Gradient transform back to the basic Black and White design? 

Almost in every industry, at a certain level, your logo will need to be recreated in black and white. When transformed into black and white, you will want to ensure the mixture does not vanish or become a grey or black smear.


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