Creating An Awesome Facebook Cover Video In Minutes
16/02/2021 | 0 min read
Facebook cover videos have been so well received because over 500 million people watch 4 billion videos on Facebook daily. Nowadays, people have a dwindling internet attention span, so you can grab your audience’s attention quickly by adding a cover video. Adding images is nice too however videos are much more powerful and versatile.
What is a Facebook Cover Video?
This short cover video appears right at your Facebook page’s top section and is accompanied by your profile photo, or usually a logo if it’s a business page. These cover videos enable you to talk a bit more about your business without the audience having to look for it. Facebook has confirmed that you can add a cover video because it is available on all pages. Additionally, all cover videos are made public so that anyone who visits your page will be able to see the video.
But, the question is, what could it mean for your business?
What are the advantages of using a Facebook Cover Video?
Facebook cover videos provide businesses with endless possibilities. As a business, you’ll be able to highlight your brand’s message, show off your product, or promote an event. You can do all this and so much at the frontline of your Facebook page.
Introducing Your Brand, Service, or Product
Facebook cover videos provide a way to introduce you and your brand to the audience, whether it’s a glimpse of your portfolio, your services, or a new line of products. You can talk about what visitors can expect from you. Videos are more effective because four times as many consumers would rather watch a video than read about your business.
Making an impression
These videos are a great way to make a first impression. When your viewers visit your page, the first thing they notice is the cover. So, you should use it to give them a reason to stay around a little longer.
Behind The Scenes
This is a wonderful opportunity to get more intimate with your audience. Take them behind the scenes of your business to exhibit your company’s culture and ethical values. Facebook cover videos let you draw potential customers in and establish a lasting connection that results in sales.
What are the guidelines for a Facebook Cover Video?
Facebook does some guidelines that you need to follow about how page video cover should be like:
- The cover video should be at least 820 x 312. Also, for better results, choose a video that’s 820 x 462.
- It should be 20 to 90 seconds long.
- Make sure that your cover video is not deceptive or misleading. Also, be aware of the copyrights.
- You have up to 10 thumbnail options for your cover video.
That’s it! But, how does one make a video with such a ratio, especially if they’re not a video pro? Don’t worry! We are here to help you!
Steps to Make a Facebook Cover Video
1. Create your account and log in
While using any service, the first and the most obvious step is to create an account and log in before using the said service. Once you are logged in, you have two options. You can either choose to create a single banner or a full set of banners.
Since we are focused on only Facebook, we can choose the single banner option. However, if you want to advertise or market your business on more than one platform, you should create a full set of banners for all major social media platforms and save precious time by adjusting your designs for all formats, shapes, and sizes.
2. Get into an app
To create a good Facebook cover video for your brand, select any good video-making app or banner designing website. You can find a lot of websites such as Canva, Bannersnack, etc. They come with a ‘Facebook cover’ option, which makes it easier to adjust the formats, shapes, and sizes of your design.
So, choose the “Facebook cover” option and start working on your banner design. You can find plenty of stock images, buttons, and shapes already available on your app/website.
3. Creating animation
Bannersnack, give you an option that helps you create an animated banner. So, you can choose the “animated templates” menu available on the left side of the screen. As a brand, you have the option to do two things, you can either use one of the available templates and build everything based on one of them, or you can upload your image, add texts and animations to create your amazing Facebook cover.
Here’s a tip: Using existing templates can give you results in less time. Just select one of them as a working design and study each element individually. There are various types of transitions and animations you can choose from and you can also find lots of fonts, shapes, and buttons.
4. Test and save
Once you are done with your Facebook cover video, test it out. Also, name it (if you haven’t already) and save it.
How to upload a Facebook Cover Video?
To add your newly created cover video to your Facebook page, you just need to follow these simple steps:
- First, go to your Facebook page where on the top left section of your cover image or video area, you will find ‘Add a Cover’ or ‘Change Cover’.
- Then, select ‘Upload Photo/Video’, if you have the video on your computer, or select ‘Choose from Videos’, if you’ve already uploaded the video to your Facebook page.
- Once you are done uploading the video, reposition it until it sits in the center. To reposition, just drag and drop to adjust the video, then click Next.
- Don’t forget to add a thumbnail image before you publish your video.
- Finally, click Publish.
Some Facebook Cover Video Ideas
Are you feeling stuck? Don’t know what to use as your cover video? We’ve got you! Check out the following video ideas:
Cover videos are the perfect opportunity to show your products in action and demonstrate their effectiveness.
Tour Your Location
In a short visual tour of your location and operations, you could see all the best parts of your business.
If you want to educate your users about marketing software, you could always show it in action through these videos.
If you’re a cafe or restaurant, use a visual menu to show your potential customers what they can get. Also, highlight your most popular items.
If you are a service company, you can easily take advantage and apply a simple transition to your portfolios instead of using just one image or a collage.
You could repurpose a promotional video and attract more customers.
If you are still unable to decide what to do, just keep it simple and use an animated version of your logo and tagline. This is because animated logos are more engaging than still logos.
Do you want some more tips to make the perfect Facebook Cover Video?
Well, then read on!
Focus on your audience
While choosing the type of cover video that you want to create, remember to consider your target audience. Consider how to show your audience what your brand is all about and what scenes would help them understand you quickly. Once you know, start creating!
Remember to keep it short and simple
Even though your video can be up to 90 seconds, it doesn’t mean it should. Refrain from adding too much information in the video. Instead, you should highlight the key points in such a way that is easy to understand and try to keep them as short as possible.
Call to action
Towards the end of your cover video, remember to invite the audience to visit your website, try out your service, use a coupon, or any other relevant call-to-action (CTA) based on your video.
Keep your texts centered
Make sure that your message is always visible by keeping your text at the center of the video because sometimes it might be cropped to fit different screen sizes.
Using audio wisely
Adding some audio to your cover video can make it a more immersive video experience. However, do not put anything so loud that it distracts your visitors from the message or makes them stop watching.
Adding subtitles for speech
Cover videos are often played with the audio off by default, and it is up to the viewer to unmute the video. So, add subtitles if you resort to a talking-head video or any type of video type that involves speech.
When it comes to social media trends, videos and animations are the latest hit. You cannot ignore this any longer if you want to attract all the technology-savvy people. We hope this article made you realize how easy it is to create an animated banner. Let’s start creating!
Create An Awesome Facebook Cover Video FAQs
Your Facebook cover video should be anywhere between 20 – 90 seconds. Also, make sure to grab your audience’s attention in the first few seconds.
Your Facebook cover video is public, which means it’s visible to anyone who visits your page.
Absolutely yes! Facebook cover videos can be played on all mobile devices.
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