Top 6 Best Tips And Instagram Video Ad Examples: To Help You Create Video Ads That Convert The Maximum
03/02/2021 | 0 min read
As we all are aware, this social media site isn’t a new-bee in the market anymore. Perhaps, it has now been able to make the biggest impact with more than 1 billion monthly active users, surpassing Facebook with an account of the accessibility menu available to the younger audiences.
According to studies, Instagram videos have marked an impeccable impact with the highest engagement at present that provides the creators with the best conversions making this video ad platform the only choice for advertising strategy.
Here, in this article Glorify will put across the best strategies with tips and Instagram video ad examples to help you create video ads that convert and maximize via the most successful brands out there in the market. But before getting into the juice, let’s have a clear idea as per the Instagram video ad specs.
Instagram Ads Video Ads Specs
Mentioned below are the required Instagram ad specs including their ad size, format, resolution, ratio, and duration recommendations:
- Accepted file type: MP4, MOV, or GIF
- 4:5 Ratio
- Video resolution of at least 1080 x 1080 pixels
- Video captions are recommended yet optional
- Video sound again, recommended yet optional
Instagram ad technical requirements:
- Video duration to be of at least 1 second to 2 minutes
- Maximum file size: 30MB
- Minimum width: 500 pixels
- 1% Aspect ratio tolerance
- 125 recommended characters in the caption
It is important to keep in mind while wanting the best ROI with Instagram video advertising, you must always test what works best for you and hits the most out of the target audiences concerning the products or services you advertise. Now, let’s get into the Instagram video ads tip!
6 Tips and Instagram video ad examples without the media error to help you create video ads that convert
1) Make sure to let out the information in the first few seconds
As per Instagram ads are concerned, the video format needs to make the audience stick to the video and not pass through. For this very reason, it is important to help their attention in the first few seconds of the video ad or at their first glance. Therefore, make sure to add the most important information first to hold the audience in place.
2) Have your goals sorted
In a video ad, the creators need to have their choices very clear in their minds. Also, it takes time for your video ads to get out there, do not expect to obtain all the engagement, awareness, sales, and newsletter subscribers with just one video, but it is a matter of call to action with you needing to pick a goal and have complete focus.
To help yourself achieve these goals through social marketing try to also add CTA to your video player or in the caption, ask for visits by posting on the Instagram stories, create a landing page, and engage by asking your audience questions in the Instagram stories ads.
3) Despite it being a social media video ad, don’t make it look like an ad
Confusing? Users are fond of these beautiful, engaging feed ads that they might just not get used to or engage with the same video ads used for advertising, as they might just scroll through. However, find a unique way to out the Instagram ads out there that also looks beautiful and engaging instead. No, we do not encourage you to use a similar ad example, but find something that works the best for both, you and your loved audience.
4) Alway, always and always make sure to optimize your Instagram stories ads for mobile users especially
With the growing and fast-paced lives, users tend to use their social media on their phones rather than getting into the trouble of the desktops. Therefore, while editing your Instagram ad on the laptop it is quite common for you to forget to format it into a mobile-friendly view. While doing so, make it a point to have a test run to see if all the elements in the video are visible and readable for the audience.
5) Keep the video advertising it short and sweet
Time is one thing we as creators need to keep in mind. While with the presence of the igtv as examples, it is easy to want to get as much information as you can, but that isn’t one of the best practices when you create a video. This video ‘game’ for story ads on Instagram must be shorter of up to 12 seconds to allow the people to watch and not encourage them to scroll down.
6) Create the ad video to be shoppable from the Instagram users
We are all aware that the Instagram ads do not allow you to add links to marketing workshops sales, or to the links to add in the video for your brand awareness. However, what can be done instead is if you wish to promote multiple products, the best practice to get a conversion rate, is to have a mobile-first landing page for the Instagram users to view. You could also choose to add the shoppable products to your video ads as a part of Instagram advertising.
This can be done by merely adding the Facebook pixel to your website and set the product on the Instagram video ads and posts. Additionally, take advantage of the tags available for a better reach and to get more viewers.
These were our pro-tips for the video content short videos to get the viewers’ attention on the feed ad. While having it all in place, how can one create video ads in the first place? Read on to find out:
How to create an Instagram video ad using Glorify:
Creating an Instagram video ad has never been a piece of cake, especially when it has to be beautiful, engaging, and efficient for the social media users while also creating your stories ad and promoting an eCommerce store all within the video format. But with Glorify creating a great example and helping you put your message across, an Instagram video ad kicks in a little lighter.
Here are the steps you need to follow:
- Sign in to the Glorify app; www.glorifyapp.com
- Now, choose the required Instagram video size
- Next, choose a template from the expansive template library
- Once you’ve got your perfect template, edit the texts, elements, illustrations, and videos. You may choose an image of your choice from the Glorify library or simply upload yours and edit it to your Instagram video ad content
- Once done, all you need to do is, download the preferably 15 seconds – 60 seconds video (max 2 minutes) in the format optimized for mobile.
- Your social media jungle copyright is fresh and ready for your target audience. We recommended not to forget the shares tags for better reach and response.
That’s all about the tip to help you create the Instagram video ads. However, if you need help with the Instagram carousels, Glorify has that covered. Click HERE and explore!
With the help of the hack, tips, and steps mentioned above, creating feed ads for an Instagram video would be media error-free with better engagement and reach. All you need to do is focus on the concept and start creating.
Top 6 Best Tips And Instagram Video Ad Examples FAQs
The standard video ad size for Instagram is from 3 to 60 seconds with a call to action and 2,200 characters. Also with the help of a video carousel, you can, Instagram can now offer image carousel ads of up to 5 different photos in one ad.
Yes, absolutely! You could take advantage of the paid advertising options available on Instagram that act as a catalyst. They help boost the video ads with an advanced offer by Facebook too.
As per the average taken on the Instagram ads CPC (cost-per-click), the cost is roughly $0.50 – $1.00.
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