Your email signature is as significant as the other elements of your email. Often, people create a plain signature with basic information. Such signatures may work for people who work at the backend, or do not deal with customers. But if you work at the frontend, and communicate a lot with your clients, you need an attractive, yet straightforward and informative email signature. And, it isn’t challenging to create an attractive email signature.
You must create a signature that, along with comprising your name, designation and contact number, also has come catchy and vital elements that encourage the reader, and especially your prospect, to connect with you. So, if you want to create such a classy email signature, you’ve come to the right place! As we proceed, we discuss ten best email signature design examples, and alongside, give you some tips to create your own.
10 Email Signature Designs and Tips
1. Include Information that Matters
People don’t really want to know how hard you’ve worked for the title you’ve mentioned in the signature. You’ve written an excellent email and have given them the information they need to connect with you. So, all they need is to connect with you to discuss their needs. Hence, do not clutter your email signature with unnecessary information such as your mini autobiography, years of experience in the business, or information alike.
Here, what matters is your name, designation, contact details, the full name of the company, and in some cases, your location if necessary. Including minimal, yet use information can help the reader focus on what’s necessary, rather than getting distracted by colors, thoughts, proverbs, or other unnecessary elements.
2. Include as Little Colors as Possible
For some businesses, such as an artist, an advertising agency, a digital marketing agency, etc. including colors proves useful. So,t if you work in any of these industries, or if you want to add a color to your signature, add as little number of colors as possible. In fact, it is good to include only one color, as an excessively colorful signature, with fancy elements does not appear professional, and which may not go well with your prospect, especially if factors such as professional appearance, and the first impression matter to him.
3. Include a Single Font
It isn’t challenging to include a single font in the signature. However, for many out there, it seems one, as they cannot resist the temptation to include multiple fonts in the signature. If you think, the use of multiple stylish fonts will reflect your creativity, you are wrong. Including several fonts only distracts the reader, and if that happens, some of them may not even bother to find your contact details. As a result, you lose an opportunity for nothing!
On the other hand, keeping the signature simple and straightforward with a single font, make it look neat, clean, and organized. It further simplifies the email reading experience, and the user can easily know who you are, and how to connect with you for the details or the additional information that he requires.
4. Highlight Vital Information
You must prioritize what’s more critical to your business, and what is it that you want your readers to look at, rather than highlighting every single element.
For instance, if you’ve written a sales pitch email to a prospect, you may want to highlight your name and the contact details, as your name will establish your identity, and your contact details will enable the prospect to connect with you. However, if you’ve written an authoritative email, you may want to highlight your name, and the designation to convey the authority with which, you’ve written the email to the recipients.
Similarly, if you’ve got an event at your office location, what matters to your recipients is your office address. So, in such a case, you may highlight your name, contact details, and the location of your office. Including a clickable Google Map pin may also prove helpful in this regard.
5. Stay Prudent while Adding Images
Many insist on including their photograph in the email signature, especially the ones from the customer-facing departments. Some people include graphics for contact, mobile, social media handles, etc. Although, it isn’t bad to include all these elements, you must not clutter the image with an excessively large photograph, or too many graphics that distract the reader, and you miss the whole point of having a signature.
Keep it simple, clean, and easy to look at. A lot of graphics can make your signature more fancy, than professional. So, ensure you strike the right balance between graphics and text, while creating a signature.
6. Align your Signature and the Email Body
Alignment is one of the most prominent differences between a professional-looking email, and an unprofessional one. Alignment isn’t rocket science. It is only about arranging all the elements cohesively to create a unified email structure. So, you arrange your graphics, fonts, signature text, and icons in a logical way. The key is to make the email look organized, and professional, and enhancing the overall email experience.
Aligning your email and email signature is an art. So, stay creative, yet put in a considerable thought to make it look professional, streamlined, and sorted!
7. Use Simple Social Media Icons to Direct People to your Social Media Pages
Using tiny, yet visible social media icons is one way of driving people to your social media pages, and engaging with them. However, while doing so, ensure that all the other elements are light, and precise enough to help the receive get all the other vital information he or she needs.
You may put up your photograph, include your name below it, separate with a thin, yet visible line, mention your address, phone number and email ID, and then include the social media icons. Including social media icons is far better than posting lengthy links of your Facebook, Twitter, and Instagram pages.
8. Separate Signature Elements with Vertical and Horizontal Lines
It isn’t undesirable to use the entire bottom space while creating an email signature. They only thing you need to do here, along with keeping all the above points in mind is, to divide the different elements of the email signature with horizontal or vertical lines. So, you can make columns, wherein the first column includes your name, and photograph, the adjacent column will have your phone number, and the next one will have your email ID.
Further, you can separate the space comprising your social media icons, and your office address with a horizontal line to ensure all the elements get the space they deserve, and are adequately visible.
9. Strike the Right Balance
Remember, over a while, your signature becomes your virtual identity. Hence, you must not ignore the significance and the presence of an email signature in your email. The key to have an excellent signature is to ensure optimal visibility of all the elements, conveying accurate information, and ensure that the signature is visually appealing for every who sees your email. The above designs and tips can help you strike a balance.
10. Finally, Ensure your Signature is Mobile-Friendly
The ever-increasing use of mobile phones makes it imperative for everyone to create virtual platforms, pages, and information mobile-friendly. Creating a mobile-friendly signature involves a range of technical factors, including the design of the signature.
At the outset, consider the scale. Mobile screens are smaller than desktops. So, when you create a signature, ensure that the type, and the imagery stay legible when you compress them to fit in mobile screens. If you don’t do so, your signature elements will not be properly visible, and the readers may end up missing on a vital piece of information. Besides, you must include links that users can tap, and space icons adequately to direct the reader to the link he has clicked, and not the adjacent one.
GlorifyApp offers you a range of professional email signature designs and templates to help you create your own email signature. So, sign up with GlorifyApp, and get going with your first professional email signature!