The Standard Google Banner Ad Sizes To Optimize Your Ad Campaigns7 min read

By 12 August 2020 August 28th, 2020 Google, Marketing

There is no need for a briefing regarding the importance of banner ad sizes when it comes to reaping clicks, impressions, and sales. However, there is no “one size that fits all” when it comes to banner ads. Here following the best practices with respect to the occasion will yield you the best results. If you need the bang for your buck that you are spending on Google ads, be ready to carefully read this article to find out what is best for you.

Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

We will mostly be assigning our banner ads to Display advertising campaigns on websites that are not search engines. These display advertising campaigns are all about the visual attraction, they must lure your possible audience in and convert them to customers. But having the first step done itself is quite a challenging task.

Display ads are primarily used for spreading brand awareness. They do so by reaching a larger audience on different blogs, news sites, or niche websites. However, we must take into account the ability f display advertising to be used as a remarketing tool and conversion generator. Follow the best practices while designing your ad and you can relax as the banner takes good care of your campaign and business.

If you are someone who has ever used Google ads, you must know that display ads themselves come in several different sizes and formats. So an optimal ad banner is a choice rather than a fixed entity. That means it depends on which platform your ad is being viewed. So providing Google with all the necessary types of banners is vital to increase the engagement of your audience with your ad.

The most common ad sizes used are as follows→ 

  • Square —  250 x 250 
  • Small Square – 200 x 200 
  • Banner – 468 x 60 
  • Leaderboard – 728 x 90 
  • Inline Rectangle – 300 x 250 
  • Large Rectangle – 336 x 280 
  • Skyscraper – 120 x 600 
  • Wide Skyscraper – 160 x 600 
  • Half-Page Ad – 300 x 600 
  • Large Leaderboard – 970 x 90 

However, not all of this is required to drive your campaign to success. So what we have done here is that we have narrowed down this huge list to the 5 most optimal ad formats that can serve all your ad needs when it comes to Display Advertising and the awesome practices that you can follow to maintain consistency and get good audience interaction.

The Top 5 Ad Banners

1. Medium Rectangle (300×250 ad size):

Being highly compact and economic in space, this ad banner is a favorite to all. This banner ad type works well when it is used within text content or it should be placed ideally at the conclusion of an article or a post.

Association Website Ad Specifications | Naylor Association Solutions

As the small size does not cause any irritation to your valuable audience, the likelihood of your potential audience to like and view your ad is very high, also if your ad is placed beneath a related content which was the post, then the chances of audience retention are very high.

2. Large Rectangle (336×280 ad size):

This banner ad style is a little less popular than the Medium Rectangle banner ad. As a direct result, you will notice a low impression count on this ad format. However, for that small compromise you are making, you are essentially getting a larger area for your ad inventory.

Google Display Ad Sizes: Everything You Need to Know

This type of ad format is best used with text or at the end of a post or an article.

3. Leaderboard (728×90 ad size):

What does leaderboard term mean in display advertising?

This is a banner size ideal for forum websites, this banner size is a view magnet. Being displayed on the top of the page normally this ad format brings home a lot of views. This when combined with text and image ads can definitely increase your earnings.

4. Half-page or large skyscraper (300×600 ad size):

When you hear this name you might be frightened as if it will take up half the page and annoy your audience. Well, the name is simply there to denote the sheer size which is not definitely taking up half the page. However, this is the largest ad format we have discussed so far.

Sidebar Large Advertisement | Ceylon Watchdog

With this ad format, you get plenty of space and that can be a curse sometimes because if you do not have an engaging ad to fill this vast space, your ad will look blunt and pointless and will drive your audience away, however, if you carefully put in your effort into making a great ad with all this space, this format is going to reap you an audience count you could have never even imagined of.

Here we suggest that you visit our trusted website Glorify. At Glorify you can have easy access to ad templates of all the 5 ad formats mentioned here. That means you are directly getting a pre-fabricated ad, all you have to do is modify it according to your product and ad needs.

5. Mobile leaderboard (320×50 ad size):

Banner Ad Design Service | Designpax

As the name indicates this ad format is used on smartphones or likely mobile devices. Even though this is the smallest ad format by far, it is a great investment if done properly as a staggering amount of your potential audience is using a smartphone to browse most often. So the chances of them meeting your ad in a Mobile leaderboard (320×50 ad size) are very likely. So do take care that you optimize your ad format as a mobile-friendly ad.

Why Is Google Ad Format So Important?

There is a common belief that there is no need for banner optimization. However, this is a direct result of the ignorance people are holding valuable and it is costing them big bucks unknowingly. 

Truth to be spoken, these ad formats play a vital role in determining the user engagement of your ad. As an advertiser and a business owner your end goal is not to simply get visual presence or just your audience to see your ads, rather you want engagement from your audience, that is the whole point of advertising on the web.

It is here that banner ad formats become the king of ads. Your campaign reach is highly dependent on the banner format you choose.

But bear in mind that a particular banner size is not going to guarantee you 100% conversions or success, rather they help you in approaching your campaigns with a strategy.

Final Words

Here we would very much like to emphasize how wrong design practices have been costing advertisers top bucks. Most often they are right up to the selection of the banner format. From there the derailing begins. Use of too flashy colors, wrong images, wrong contrast, wrong font, etc. all contribute to the grand failure of a campaign.

You can be smart and avoid all of this huge capital loss for just a few more bucks invested on a third party design tool like Glorify.

Glorify enables you to simply select the right banner type and work on a pre-fabricated template. If you are not a designer by profession, hiring a designer for your campaigns alone will set you back 100s of dollars. Why go for all that trouble when you can simply spend less than a quarter of it on apps like Glorify and get things designed the way you like?

That is it folks, we are concluding this article on the best practices you can follow to boost your audience engagement on your ad campaign.

Frequently Asked Questions

1) Which ad format is best for awareness?

If your goal is to increase audience awareness, then we suggest that you follow the image ads as they show the best-reported increase in audience awareness.

2) What is a good ad-CTR?

CTR stands for an average click-through rate. And a good CTR can be considered 4-5% on search network and 0.5-1% on display network.

3) Is the Display network good for increasing CTR?

Quite the contrary, CTRs are going to be lower on the display network.

4) Is a higher CTR the indication that my campaign is successful?

Higher CTRs are an indicator of great audience engagement. It means that a good portion of your audience is clicking the ad to further see what your product is about.

5) What is the average CPC of Google ads?

It varies largely based on the paid competition of the keyword you are using. However, normally the CPC falls between $1 to $2 on the search network.

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