30 advertisement design tips that turn heads
November 19, 2020 | 0 min read
The old ways are long gone when people use to market their product by directly letting other people know about it. It was somewhat like this – “Hey! I have a product and you need it so buy it.”
Recently, advertisements have become much more imaginative, to the extent where the creativity flourishes very strongly.
Here is a list of 30 amazing ad tips that have been prepared by Glorify when you’re looking to follow those promotional tactics or even create an ad of your own.
01. Make it simple
Whenever we think of advertisements all we can imagine is luxurious pictures which market the items and characteristics of the particular brand and also the reasons for which we should purchase the product. With an ad either you can choose to go a complex way or stick to the one which is more simple and versatile. The minimalistic approach not only attracts a lot of people but also publicizes your product without any vague and complex objectives. So, it is advised that you should choose to be simple yet interesting with your ad.
02. Provide a call to action
In marketing designs, calling for action is commonly used, especially for the purpose of advertising. If you don’t know, a call to action is a version that requests or calls for action on the crowd. Such action calls with which you are familiar are such as “Order Now,” “Come in while stocks available,” etc. Calls for action work especially well when used carefully and skillfully in ads.
03. Connect to niche markets
You create a work , like any design, it is directed at a specific client group. This is a great way to demonstrate that your ad clearly represents the targeted market you are aiming for.
04. Choosing visual metaphors
In the advertising industry, visual metaphors are important technology. One theory is that one should first concentrate on written metaphor before working on the visual one.
Before you have a visual metaphor, focus on the idea you want your customers to experience. Nothing is worse than demonstrating the design to others and they claiming that they don’t understand it.
05. Find Secret Visual Links
A sure way to build smart publicity is to find secret visual relationships surrounding your subject.
Hidden relationships will help you creatively market your product. Try brainstorming concepts that have forms, lines, or curves in your message, and aim to incorporate these two concepts to support your message.
06. Using famous characters and concepts
There are a variety of symbols, people, thoughts, artifacts, and notions in the world, which most people know very well. In the ads, advertisers can play these classic elements of life to establish new meanings.
07. Use measurement skilfully
One of the basic concepts of design is the measurement, sizing such objects will produce all sorts of results. In your design, experimenting with the scale can not only deliver a powerful message but also generate an amazing image. Scale items up to detail to create excitement and then simply reduce other items to make it more effective and subtle.
08. Don’t be nervous to exaggerate
Exaggeration, if used for a good cause, is a great tactic in advertising. It is a nice way to ensure that your ad remains amusing, effective and not too straightforward. Always a good ide to inject a little exaggeration into your design.
09. Stream a little quirkiness
Don’t worry about modifying your photos a little to make your message weird, imaginary, and even bewildering! Talk to your customers like you’re having fun!
10. Demonstrate, don’t say
There is a common rule in many artistic schools of thought that says you can never justify something in writing when you can demonstrate that, and this principle is not an exception in advertising.
If you are generating your exposure, note that many other companies may advertise and make similar claims about a very similar product for you, so take the opportunity to display the benefits and concepts that support your product instead of complaining about them to achieve a far more effective and long-lasting impact.
11. Make the ad engaging
Advertisements are intended to build significance for an audience, so why not bring the audience into this process? Consider how the audience communicates with the work – can they incorporate or somehow communicate with your work so that they gain more meaning.
12. Stick to the copy which is brief as well as precise
The first generation of ads was a simple copy, a standard block that described the product, the functionality, where it could be accessed, etc. Yet, society has changed, intervals of interest have been reduced and the time has become more precious.
Please remember that a quick and concise copy is much simpler to understand and utilize when your ad is designed, so the viewers will quickly read your statement when they look at your ad – it will be straightforward and concise. Add powerful graphics for greater performance.
13. Using icons that are recognizable
Hundreds and thousands of signs are used to interact from app icons, buttons, street signs, and even emojis every day, so labels are easy to use (in many other languages too!). Consider using symbols to establish a powerful, fast, and very timeless message in your advertising. It is incredible how a very simple type can immediately signify the thought. So, why not take advantage of that!
14. Enable optical illusions the most
If it matches the campaign your brand can make an incredible, shared, and unforgettable effect by using optical illusions, especially because many visual cues require you to pause and look – and isn’t it the ultimate goal of the advertising?
Do your research into optical illusions, learn what your platform and message can do, and strive to create an impressive illusion that works to get your message back home.
15. Be purposeful regarding the color scheme
Color is an incredibly valuable tool in all designs, particularly advertising. You may set a specific color tone or sequence, evoke emotions, or color function as a theme. In your design, make the use of color as a theme; do it purposefully and use color in a bold, enticing, or eye-catching form.
16. Enable Whitespace to function
Whitespace is a super versatile design tool that helps to ‘function’ your designs, ensuring your design stays smooth and uncut. That being said, it can also be a practical tool, in reality, it can lead to the development of meaning for the main message of your advertising.
17. Creating Motion
The use of movements in your ads helps to create a lively design from a rather flat medium and reflects motion and pace. Then consider working with the shape, shading, and motion lines to generate a significant impact if you want to show how fast and strong your product is.
18. State it in a modern way
You are possibly trying to sell a message that is very common to every other brand in the industry, so try to create and sell this idea from a fresh perspective. Consider a new way to express the message, find links, and rebuild a new path.
19. Produce typography
Typography is essential too. We all understand how strong statements are. However, it is essential to know that the typefaces on your screen are not restricted to the fonts. Creating custom styles by hand will make your design more personalized and it could be one additional feature to distinguish your ad from the majority.
20. Make your platform fun
Some designs attempt to jump off the paper, or seem too practical to forget it’s on a paper. Do not be afraid to draw eyes to your media, experiment with it, and design something simplistic but enjoyable with layouts that bring depth and character to the flat medium.
21. Using guidelines
Think about the last chart you’ve seen and how it has been made. It possibly had lines or arrows pointing in some directions and to some things, correct? These lines are referred to as lead lines.
As pointing in reality or drawing arrows on an image, it’s a great way to guide your consumer’s eyes anywhere you want them to look with leading lines in the ads.
22. Give an Intense Response
A lot of design operates to attract certain feelings. Everyone laughs, mourns or relaxes at some point, without even noticing the various elements that are working together to make us respond.
Consider how your message is read, what minor changes you can make to increase the impact of the emotions to which you are drawn, and calculate reactions. Even if you want to draw your attention to happiness, humor, sorrow, or emotion, the design will concentrate on this emotion, from the picture to the post.
23. Using patterns and repeat patterns
Repetition is a valuable tool in the design industry, particularly in the field of advertising. To build and marginalize or change a pattern of objects, symbols, etc. is a good way to create flow and context. Patterns are major aesthetic components, but socially engineered designs are perfect for sending a message.
24. Get artistic with type
Always remember the potential of smart typographic design. We mentioned earlier the concept of creating hand-made styles, but if you’re not interested in taking that designed path, a few graphic elements and digital kind adaptations could be equally successful.
25. To make an amazing post, be bold
Making brilliant statements is an excellent way to get a lot of exposure, so make sure you make all eloquent statements by making the text just as massive and bold. Say loudly, use a big, daring style, position it at the top, make the rest a little smaller, make sure the statement is clear and consistent.
26. Let the blanks get filled by your viewers
It is natural to think about and be nervous about making an announcement using a little humor or a witty approach: “What if they don’t understand?”. But trust your audience and try not to spoon them with the post, let them guess those things, and encourage them to complete the blanks. Try to think of your ad as a good joke, you need not describe it if it’s smart and firmly put together.
27.Utilizing Negative Space
Negative space has an enormous favorable factor for the design process. For those unfamiliar with this term, the vacant space around an image is negative space, the area and the structures ‘between.’ This tool is used extensively when creating a logo and poster design, and this exposure for ads is always encouraged.
28. Make them interested enough so that they stop and stare
Think of making an image that allows customers to glance at the picture and appreciate it. Consider showcasing those items in a clear view and inviting the customers to take a close look at what they have lost.
29. Let the picture communicate
If you have a complete image, you often do not need to follow it with something inaccurate just use a solid copywriting piece. Continue to add or delete the elements until they divide up and you are left with a template that is both solid and significantly less puzzled
30. Engaging Lines
This step resembles the last — a strong piece of the script doesn’t need to be supported by pictures. Concerning minimalism again, ask yourself what is necessary for your design and what is not, and minimize the weight of unnecessary components. Although some graphics or definitions and characteristics may look fine, ask if they contribute to comprehension or not. And work accordingly.
There are comprehensive rules, strategies, procedures, and techniques for ad production.
While it certainly helps to produce a visually astonishing and productive advertisement and playing by design rules, the success of an ad comes down to the artistic thought and the directness to be unique.
Mix strategies and fits, look for inspiration, and enjoy designing!
Q1) What is meant by design advertising?
The layout of advertising means the production and arrangement of visual artwork used in consumer goods in an advertisement.
Q2) What is interactive marketing?
Interactive advertising uses engaging media, whether online or offline, to connect with customers and support commercials, goods, brands, services, and public service.
Q3) What are the steps to create an ad?
Interestingly, before you can create publicity, there are a few things to bear in mind. Here are the main steps you have to take:
- Commodity and business SWOT review.
- Set the key targets.
- Market analysis, competitiveness, consumer research.
- Describe the audience you want.
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