4 Social Media Marketing Trends That Are Likely To Continue in 2021
October 29, 2020 | 0 min read
2020 was a year of events! While the outside world shut down and people did not have anywhere to go due to the outbreak of coronavirus, people went on their phones. The world, literally, was on the internet. From schooling to even court hearings in some cases- everything has been happening on the internet.
Social media, obviously, was no exception. All social media platforms saw some massive audience engagement day in and day out. Brands and businesses were also not too behind to tap this golden opportunity and most of the brands went all out and included Social Media in their marketing strategy.
Here are some social media marketing trends that are most likely to stick with us in 2021 by virtue of their massive success-
1. User-Generated Content
Brands really have now understood the value of using its own, established customer base as a means of influencer marketing. More and more brands have started using genuine customers as their brand icons and face of the brand so to say. While this strategy is mostly used by smaller brands, bugger names chose to use social media influencers as a means to drive their sales.
As a part of influencer marketing, brands send out special give away packages and PR packages to bloggers with a high number of followers, who, in turn, endorse the product on tier channels in their own style while also reviewing it. This activity pushes the follower base of said influencers to buy the products of the marketing brand.
User-generated content works great in various ways. It is so because when the end-users are recommended to use a product from a genuine person that they can connect with, they are more likely to do so than when recommended by a celebrity.
Daniel Wellington is one of the biggest examples of a brand that nailed the market only through user-generated content.
2. Incorporation of Visuals
The world today is more and more about instant gratification. When a consumer sees something on Social Media in the form of a video or a visual, they are more likely to pay attention to it than they would to a text. Visual content has the power to grasp people’s attention and get them interested or rather curious to know what’s happening next.
While regular videos and visuals have worked great so far, 2021 is more likely to perhaps be about high-quality videos. Professional cameras and devices like GoPro have now made excellent-quality video recordings made easy. The world is not likely to look back to the days of hazy videos, everyone want to enjoy the visual they see; hence, for 2021, stronger visuals look like the game
Also, now, with apps like Tik Tok and Instagram’s reels, the quick snippets of entertainment gather all the way more attention. No wonder brands have even already ventured on these areas for promotion and social media marketing.
3. Real-Time Streaming Content
While live videos might get a little too irritating when they are from your random friends on Instagram, live videos have also helped a lot of brands make a lot of revenue and gather huge crowds of audience. Brands have increasingly gotten creative with their lives and have now started using it as a means of live-engagement with the audience.
When users can see things like a lunch or they can involve themselves in a live interactive session with a brand, without any hassle, at the tips of their fingers, they obviously are attracted and entertained. Snapchat, in its initial days, was a big hit for this reason. You could see someone almost-real time in a format that was not a video call; and hence, now, formats like Instagram live, Facebook live and youtube live are definitely going to go a long, long way. Real-time, live content is here to stay. You never know, another app could be right now building an even more enhanced concept of a real-time, but until now, live streaming is definitely gonna be the show of 2020 in terms of social media marketing.
4. Brand-Audience Engagement
With so many brands ready to offer so much of a personal touch to its users, audience engagement has only recently started to pick up as a whole and it is definitely here to stay for 2021. Let’s face it – people are now sick with automation and being forced to speak to bots before getting to talk to an actual human being. The simple concept of human touch had been ignored for so long that once consumers actually started to receive it is when they realized what they were missing.
Social Media essentially is a place where people virtually meet and make connections, hence, by that simple fundamental, social media marketing also needs to be of a format that includes human touch. People have started appreciating brands that show faces and engage with their audience in any manner possible. By engaging with the audience, brands do not only successfully and effectively gain from their social media marketing venture, but they also get an opportunity to learn and gain genuine feedback from genuine people who are responsible for driving or diving the sales of a brand. Having seen the success, more and more brands are now trying to adopt the methodology and hence, brand-audience engagement is going to be a huge hit show of 2021 too.
With all that we have, as global citizens, seen happening in our lives in the form of massive, universal chaos in 2020 because of a virus – in all honesty, it even feels a little weird to make claims about Social Media trends 2021. However, as reality goes, the world might have used but the world will never stop for anyone. With the ‘new normal’ while people have adapted to the huge shift in their general lifestyles, brands and businesses have also been forced to change and update their social media marketing approaches
And these trends, by virtue of all of them being in lines with a human-touch, are most likely to succeed in 2021. Build visuals that matter, content that is relatable, come across as a brand that is personable, and do not shy genuine one-on-one engagement with real people. For everything else, let us come back and see in 2021 if these social media trends really survived or the marketer’s creativity has found newer and better means!
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